State of Product Marketing Report 2019 - Insights from 609 product marketing leaders
The State of Product Marketing report 2019 contains the most important survey and interview insights we discovered from talking directly to hundreds of product marketers.
Product Marketing Tech Stack - Product Marketing Tools of Choice report
The Product Marketing Tools of Choice report has been put together for product marketers, by product marketers, with the goal of enabling everyone in the industry to carry out their role as best they can with trusted tools.
State of Product Marketing report 2020 - A meticulous insight of the views of 2000+ product marketers
There’s a whole host of questions surrounding product marketing, many of which tend to be swept under the carpet. Last year, we lifted the figurative blanket, dusted off the cobwebs, and confronted the skeletons that’d gathered in the product marketing closet.
Product Marketing MisUnderstood - How to establish your role, authority, and strategic value
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization understand and value what you do.
Product marketing pro+ membership - Accelerate your product marketing career
From courses to templates to networking to community, we’re centralizing all things L&D so you can pick and choose which type and depth of resource you need to meet today, tomorrow, and next quarter’s needs, and supercharge your personal + professional growth.
Product Marketing Certified: Core - Propel your product - and career - to the next level.
Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.
An intro to personas! - We’ve put together a stellar intro to all things personas!
Launching a new product or feature? You’ll need personas for that. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness.
An intro to product marketing metrics - A 24-page publication addressing key questions about OKRs
We’ve racked our brains and nudged our knowledge into a 24-page publication addressing key questions about OKRs, like:
- Why are OKRs important? (Trust us, they are!)
- What are the 4 types of OKRs?
- Why is specificity important?
- How do I report on OKRs?
Product marketing among the C-suite - 📢 C-suite put product marketer level of influence at 7.6/10
Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite.
Definition of Product Marketing by PMs - How do product teams define product marketing?
Everyone’s busy defining product marketing right now, what it is, and what it should be. But while that conversation is taking place among PMMs, Rebecca Geraghty thought:
Let’s ask the product teams put the question to them, hear how they define the role.