The State of Product Marketing report 2019 contains the most important survey and interview insights we discovered from talking directly to hundreds of product marketers.
The Product Marketing Tools of Choice report has been put together for product marketers, by product marketers, with the goal of enabling everyone in the industry to carry out their role as best they can with trusted tools.
There’s a whole host of questions surrounding product marketing, many of which tend to be swept under the carpet. Last year, we lifted the figurative blanket, dusted off the cobwebs, and confronted the skeletons that’d gathered in the product marketing closet.
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization understand and value what you do.
From courses to templates to networking to community, we’re centralizing all things L&D so you can pick and choose which type and depth of resource you need to meet today, tomorrow, and next quarter’s needs, and supercharge your personal + professional growth.
Whether you’re new to the industry or a seasoned PMM, B2B or B2C, physical or SaaS, by the end of this course, you’ll have all the knowledge and tools needed to effectively and successfully attract and keep more customers.
Launching a new product or feature? You’ll need personas for that. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness.
Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite.
Everyone’s busy defining product marketing right now, what it is, and what it should be. But while that conversation is taking place among PMMs, Rebecca Geraghty thought:
Let’s ask the product teams put the question to them, hear how they define the role.
