Product marketing is the strategic linchpin behind a company’s growth. We know that, you know that, but do your colleagues? It’s a common pain point within the community that product marketers are often undervalued and underestimated because of the lack of understanding of the roles and responsibilities of a PMM. This book is dedicated to taking the guesswork out of how product marketing is perceived. We spoke to members of the C-suite to learn what makes them tick and using our findings, packed every page full of practical action plans, case studies, tools, and tips. This book shows you how you can illustrate your role and reinforce its value in every conversation, campaign, meeting, and email. You know product marketing works for customers. It's time you applied the tricks of your trade to benefit you. Product Marketing Misunderstood will help you become confident in proving your value, be able to demonstrate your skillset as a PMM, and never struggle to explain yourself again. And most importantly, you’ll go from… Misunderstood to understood.

US Amazon version also available https://www.amazon.com/Product-M...

Being misunderstood as a product marketer is a very pervasive problem, delighted to see a book has been created to tackle this very issue.

That's interesting! It's so hard to find good books for PM, can't wait to read it.