Subscribe
Sign in
Product Marketing Alliance
p/state-of-product-marketing-report-2019Insights from 90,000 product marketing leaders
Start new thread
Richard King

Definition of Product Marketing by PMs - How do product teams define product marketing?

by
Everyone’s busy defining product marketing right now, what it is, and what it should be. But while that conversation is taking place among PMMs, Rebecca Geraghty thought:
Let’s ask the product teams put the question to them, hear how they define the role.

Add a comment

Replies

Best
Richard King
Maker
How do product teams define product marketing, and how can it help us think differently about the role? Everyone’s busy defining product marketing right now — what it is, and what it should be. But while that conversation is taking place among ourselves, one of our Ambassadors at Product Marketing Alliance, Rebecca Geraghty thought: Let’s ask the product teams. Why not put the question to them, hearing how they define the role and how that can impact our thinking too?