Product Marketing Alliance
p/state-of-product-marketing-report-2019
Insights from 90,000 product marketing leaders
Richard King
Product Marketing Tech Stack — Product Marketing Tools of Choice report
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The Product Marketing Tools of Choice report has been put together for product marketers, by product marketers, with the goal of enabling everyone in the industry to carry out their role as best they can with trusted tools.
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Richard King
Why did we create this ultimate, product marketing tech stack directory? To help product marketers choose future tools with confidence. With so many options out there it can be hard to understand which ones actually deliver and so hopefully, knowing others have successfully tried and tested these 200+ tools will bring a degree of certainty into your decision-making process. Some tools try to be a catch-all for various fields and while many do it well, there’s a good portion that don’t. Because our list was created with input from only product marketers, you can be sure everything in it is fit for the role. Going back to the whole choice thing, sifting through pages upon pages of search results for the same tool can be tiring. So, we did the hard bit for you to shave invaluable time off your research process. Where applicable, we’ve provided a detailed breakdown of costs to a) save you toggling between tabs and b) enable an instant affordability check. Got a suggestion? This list certainly isn’t set in stone forevermore and we’ll be periodically re-evaluating it to keep things fresh. So, if you’re using something that’s not on this list you think others just need to know about or if a new contender enters the market next year, let us know and we’ll make a note for our next revision.
Richard King
@aazar_ali_shad you need to get more PMMs to mention you in the survey next year!
Valerie Fenske
Congrats on the great research, @richkingpma It saves hours of a marketer's day I have personally discovered a few more tools, and it took me 5 minutes to take the decision Awesome! Thank you one more time
Richard King
@valeryfenskaya Thanks, we will be updating this every quarter and be sure to make a digital version soon
Madeline Turner
Thanks for all you do @richkingpma to create spaces and resources to benefit all product marketers! This directory is great. Hope to see LoopVOC on it next year!
Francisco M. T. Bram
This is fantastic. How do I get access to this deck?