Product Marketing Alliance
p/state-of-product-marketing-report-2019
Insights from 90,000 product marketing leaders
Richard King
An intro to product marketing metrics — A 24-page publication addressing key questions about OKRs
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We’ve racked our brains and nudged our knowledge into a 24-page publication addressing key questions about OKRs, like:
- Why are OKRs important? (Trust us, they are!)
- What are the 4 types of OKRs?
- Why is specificity important?
- How do I report on OKRs?
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Richard King
We love equipping product marketers with wicked resources to take them to the top of the tree - and beyond. But what’s the point of exhausting yourself and your team, if you don’t know how to track your success? Fear not, we’ve popped together an all-encompassing eBook on all things OKRs, so you can be sure you’re all singing off the same hymn sheet and hitting the right notes. A taste of what to expect: - Easy ways to calculate win rates - A whole host of bite-sized content - Actionable tips to enhance your practice - Invaluable insights from leading product marketers - Actionable toolkit to implement everything you learn