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MadKudu is a great tool for lead scoring and identifying high-potential customers. It uses data effectively to enhance marketing strategies, but it can be a bit complex to set up initially.
Madkudu’s scoring is so good, they got Hubspot to support it for their customers
Explaining how the fit score is defined would be great to educate free users on scoring, push them to ask themselves the right questions and raise progressively a stronger need.
I own Marketing Ops and Digital Marketing at Algolia and implemented MadKudu about 2 years ago (before it was cool ;)). We are using MadKudu to prioritize leads during the Marketing/Sales hand off process. We are also using it more and more to provide our users that "Michelin starred" level of engagement.
