The “One More Feature” Trap – When Do You Stop Adding?

You know that feeling when you think, “Just one more feature, and it’ll be perfect”? Yeah… same.

I’ve been stuck in this loop more times than I’d like to admit. There’s always something that feels almost essential—until you step back and realise you might never actually launch if you keep going.

At some point, you have to ask:
👉 Does this really make the product better, or just bigger?
👉 Will most users actually use it, or is it just cool?
👉 Is this delaying launch for no good reason?

How do you decide when to stop tweaking and just ship? Would love to hear your thoughts!