Struggling to book demo calls (with right ICP)

We’ve been having some trouble booking meetings, especially getting the right leads (aka ICPs) on the demo call. We’ve improved lead scoring on our forms, and we’re using chat a lot, but we’ve noticed a recent drop in meetings booked, especially for our SaaS B2B business.

My thought is to capture leads while they’re still on the website, and ideally, get them to book a demo right then and there—particularly for our Ideal Client Profile. Our ACV is around $30k, so every small improvement can have a big impact.

Any tips or tools that have worked for you in 2025? Would love to hear your thoughts!