Who Here Creates Content Alongside Their Product?

I've been thinking a lot about the power of content when building a product. Gary Vee always talks about personal brand, and I see more founders using content to build an audience and create trust—way before their product takes off.

I’ve been doing this myself by sharing educational content about fitness and health, which also helps introduce people to Movitalis (an activity tracker focused on longevity). It feels like a long game, but I can see how it helps.

For those of you who create content alongside your product—how has it worked for you? What’s been the biggest challenge? Would love to hear your experience!