[Introduction] Brands tripping over themselves by trying to sell while seeming cool is pretty common on social media – remember Cheerios’ attempt at product placement after Prince died? How do we make the business of social media feel more… well, social? It starts with a thorough understanding of the experiences users expect from different platforms. We got OJ Quevedo, the man behind all the WhatUsersDo social media profiles – yes, ALL of them – to share his views and experiences. OJ also used to run his own retail business and social media played a huge role in his approach. In this podcast, he explains how the different platforms work, what users expect from each and how businesses can take advantage. He also recommends this Nielsen Norman Group report on social media user experience, as a great resource for anyone looking to understand how these 2 niche fields work together.