My main marketing struggle right now is identifying the optimal channels to reach our target audience, as we're facing difficulties in analyzing the effectiveness of various online platforms, which has led to a decrease in engagement and conversion rates.
@kturner_ny8 If you already have your target audience well-defined. One way is to directly ask your audience where they spend most of their time online via feedback and surveys.
Another way could be running little experiments with a small budget and monitoring results.
Peek on competitors and where they get the most engagement, could be a hint.
Hope it helps ;)
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