“The best technology is invisible until you need it, then it’s indispensable.” — What we realized after building Shift

When we created Shift, we set out to solve a problem that was driving us crazy: why do we have to leave what we’re doing just to get AI help?

What started as a simple idea has turned into something that sounds ridiculous, but bear with us: we’ve reimagined the humble Shift key as potentially the most valuable colleague you’ll never meet.

What Is Shift (And Why Should You Care?)

Shift was born when we finally asked ourselves, “What if AI actually worked the way our brains do?” We were tired of the typical workflow:

1. Having a thought

2. Opening a new tab

3. Navigating to an AI tool

4. Copying your text

5. Pasting it in

6. Waiting for a response

7. Copying that response

8. Going back to where you were

9. Pasting it in

10. Resuming your actual work

We thought: what if you could just double-tap your Shift key instead? That’s it. That’s the app.

Shift is an AI assistant that’s always invisibly present, everywhere on your Mac, summoned with a quick keyboard shortcut. Select some text, double-tap Shift, ask for what you want, and watch the magic happen right there in whatever app you’re using.

No context switching. No new windows. No disruption to your flow state. Just AI assistance when and where you need it.

“But I Already Use ChatGPT/Claude/Whatever”

We hear this a lot. And we get it — we built Shift while actively using all those tools ourselves.

Here’s what we realized: Opening another app to access AI is like having a personal assistant who works in the building next door. Sure, they’re helpful — but you have to stop what you’re doing, put on pants, and walk over there every time you need something.

Shift is like having that assistant telepathically connected to your brain. Think it, and they’re already working on it. We’ve seen our own usage of other AI platforms drop by about 80% since building Shift — not because they aren’t great tools, but because Shift is simply there when you need it.

Make It Yours: Shortcuts & Customization That Actually Make Sense

Here’s something we’re particularly proud of: Shift is completely adaptable to how you work, not the other way around.

Yes, we use double-tap Shift as our default activation (right Shift to activate the overlay, left Shift to capture selected text as persistent context). But guess what? You can change that to literally anything you want.

In our settings, you can create unlimited custom shortcuts with three different combination types:

1. Double-press method: Tap the same key twice in quick succession (within 0.3 seconds). This works with function keys (F1-F12) or any letter key (A-Z).

• Example: Double-press F4 to activate Shift with Claude for creative writing

2. Two-key combination: Press two different keys together, mixing modifier keys (Command, Option, Control, Shift) with regular keys.

• Example: Left Command + F2 to activate GPT-4o for code optimization

3. Three-key combination: Press three different keys together for more complex and unique combinations.

• Example: Left Command + Left Option + F5 to activate your custom prompt for generating SQL queries

And here’s where it gets really powerful: Each shortcut can have its own:

• AI model assignment

• Custom prompt template

• Library prompt selection

• Claude 3.7 thinking parameters (if applicable)

Imagine hitting different key combinations for different tasks and getting precisely the AI assistance you need, instantly, without any extra steps. That’s the Shift experience we’ve built.

As you can see we care A LOT about UI design

Your Personal Library of AI Superpowers

We’ve all experienced the frustration of rewriting the same prompt for the seventeenth time, trying to get the AI to format something in just the right way. That’s why we created the Library.

The Library is your central hub for saving and organizing specialized prompts:

• Create your own categories to organize prompts (or use our defaults like Writing, Programming, Research, and General)

• Save complex instructions you use repeatedly

• Attach prompts to specific shortcuts for instant access

• Include system instructions to guide AI behavior

For example, one of our power users has created a “Weekly Report” prompt that takes her meeting notes, extracts action items, summarizes key decisions, and formats everything perfectly for her team. What used to take 30 minutes now happens with a keyboard shortcut.

Another developer on our team has a prompt that takes his code, documents it thoroughly, adds error handling, and optimizes performance. One shortcut, complete code improvement.

Library: A prompt Hub for your long prompts that can be reused in Shortcuts section!

Real People, Real Use Cases (That Aren’t Just Marketing Fluff)

The Overworked Marketing Manager

Meet Sarah. She’s staring at her screen at 4:47 PM on a Friday, trying to write an email announcing yet another product update that nobody but the engineering team is excited about.

Select text → Double-tap Shift → “Make this sound like people should actually care about this update”

Three seconds later, she’s sending an email that somehow makes database optimization sound sexy. She’s out the door by 5:01.

The Developer With Stackoverflow Fatigue

Alex is debugging a function that’s throwing errors so cryptic they might as well be written in Klingon.

Select code → Double-tap Left Shift to add as context Select error message → Double-tap Left Shift to add as second context Double-tap Right Shift → “What’s wrong with this and how do I fix it?”

Shift instantly analyzes both the code and the error, explaining the issue and suggesting a fix that actually works. No more opening 17 browser tabs or piecing together solutions from five different answers from 2011.

The Student Writing a Paper at 2 AM

Jamie has 500 words of a 2,000-word paper due in six hours. The topic? “The Socioeconomic Implications of Modernist Literature.” Jamie hasn’t read a single book on the syllabus.

Select notes → Double-tap Shift → “Help me develop this into a coherent argument with textual evidence”

Is it academic dishonesty? Maybe. Is it a lifesaver? Absolutely. (Use responsibly, kids.)

The Professional Who’s Bad at Emails

That’s actually one of our team members. They write the way they talk, which means their emails often sound like a caffeinated squirrel wrote them.

Select draft → Double-tap Shift → “Make this more professional but keep my personality”

Now they still sound like themselves, just the version that got eight hours of sleep and doesn’t communicate primarily in GIFs.

The Technical Stuff (For People Who Care About That Sort of Thing)

Shift doesn’t just use one AI model — it gives you access to a whole buffet:

• Claude 3.7 Sonnet: The deep thinker for complex reasoning

• GPT-4o: The all-arounder for most tasks

• Llama 3.3 70B: Open source goodness

• Gemini 1.5 Flash: Google’s speedster and also you can give it 20 books in one prompt.

• Plus some other models.

The pricing is transparent and usage-based, with most people spending under $5/month. You can even use your own API keys if you want to manage costs directly.

It’s not magic — it’s just really clever engineering. Shift uses macOS’s accessibility features to detect your shortcuts and selected text, then connects to AI models through their APIs. The whole thing runs natively on your Mac, with a small memory footprint.

The Moment We Knew Shift Was More Than Just Another App

When we first launched Shift, we weren’t sure if others would find it as useful as we did. Then the comments started coming in, and we realized we’d built something that truly resonated with people:

One early user wrote: “You’ve got an insanely bright future kid… Keep posting everything you do. If you don’t post the iterative steps, fewer people are taking you seriously when you invent the next protocol to rival MPC.”

Another told us: “This app is genuinely useful enough that I’d easily pay for future iterations of it.”

A professional translator mentioned they were excited to incorporate it into their workflow: “I’ll give it a try and see how it can fit in my workflow as a translator.”

One of our favorite moments was when a user actually used Shift to write a poem about the app after an update fixed an issue they were having:

“The latest patch brought light to our day, Version 1.2.0 came out to play. Issues resolved with graceful might, Now everything’s working, feeling just right. Fun times ahead, with joy in store, This update brought what we waited for!”

A developer told us: “When the ability to use my own API is present, this will be my main go-to for coding.”

Perhaps most telling was the simple reaction from another user: “This is honestly so fucking cool and useful.”

What truly validated our vision wasn’t just the positive feedback, but seeing how Shift became deeply integrated into our users’ daily workflows. The data surprised even us: on average, our users have Shift open and actively use it for 6 hours every day. That’s not just occasional use — that’s people fundamentally changing how they work.

That’s when we knew we’d created something that felt like having a second brain — one that works in parallel with yours instead of requiring your full attention.

What’s It Cost? (Because Nothing Good Is Free)

We’ve structured Shift with a simple model: a $6.99/month subscription after your free trial.

What makes us different is that we only bill you based on your actual usage of the AI models. Most of our frequent users don’t exceed $5 per month in actual AI costs. You can set budgets to control spending, and the app shows you detailed usage analytics.

Pro tip from our team: You can use your own API keys if you want to manage costs directly or already have credits with OpenAI, Anthropic, etc. This way you can skip our servers completely.

The Honest Parts (Because We’re Not Just Here to Hype)

We believe in transparency, so here are a few things to note:

• It’s Mac only for now (our Windows version is in active development)

• It requires accessibility permissions, which we know feels a bit invasive at first (they’re necessary for the keyboard shortcuts to work system-wide)

• You might develop a Pavlovian response to the Shift key (sorry not sorry)

The feedback we hear most often? Once you get used to Shift, using a computer without it feels like going back to dial-up internet.

What’s Next: The Features We’re Most Excited About

We’re not stopping with just keyboard shortcuts. Here’s what’s coming soon:

Local LLM Integration

Soon, you’ll be able to run AI models directly on your machine with just one click. Our smart system will analyze your computer’s capabilities (RAM, CPU, GPU) and recommend the best model for optimal performance.

• Enhanced privacy (nothing leaves your machine)

• Zero API costs

• Work completely offline

Smart Excel Visualization

This one has us really excited. Imagine selecting a table of data in Excel, hitting your shortcut, and saying: “Make a bar chart showing sales trends by region, use a blue-to-green gradient, and add a title that summarizes the key insight.”

And boom — the chart appears, perfectly formatted, right in your spreadsheet. No more fumbling with Excel’s charting tools or formatting options. Just describe what you want, and it happens.

• Instant visualizations through natural language

• Multiple chart types supported

• Seamless integration with your existing workflow

The Verdict: Is This Actually Worth It?

If you:

• Use a Mac (Windows version coming soon!)

• Use AI tools regularly

• Value your time and mental focus

• Get annoyed by context switching

…then yes, we believe it is. We’ve worked hard to create an app that actually delivers on the promise of “making you more productive” rather than just giving you more things to fiddle with.

When we first pitched the idea, even our tech friends were skeptical. “It’s just a keyboard shortcut to an AI,” they said. But that’s like saying the iPhone was just a phone with a touchscreen. Sometimes, the how matters more than the what.

Security: We Take Your Data Seriously

We understand that integrating AI into your workflow raises important questions about privacy and security. Here’s how we approach it:

• Apple-Verified Code: Our source code is thoroughly checked and notarized by Apple before distribution, ensuring it meets strict security standards.

• Local-First Approach: Your data primarily stays on your device. We don’t store your prompts, contexts, or generated responses on our servers, all is saved locally on device.

• Secure Credential Storage: Shift uses Apple’s secure keychain for storing sensitive information like API keys. This means your credentials are encrypted at rest and protected by macOS’s security architecture.

• Transparency: When Shift requests accessibility permissions, it’s solely to enable the keyboard shortcuts and text selection features that make the app work. We don’t access anything beyond what’s needed for core functionality.

• Your API Keys (Your Control): You can use your own API keys with Shift, which means your requests can bypass our servers entirely and connect directly with AI providers under your own account.

• Coming Soon: Complete Privacy with Local Models: Our upcoming local LLM feature will allow you to run AI models directly on your machine with zero external connections, perfect for sensitive work environments.

Security isn’t an afterthought for us , it’s built into our development process from the ground up.

Try It (Because Why Not?)