What metrics should you track when you just launched your SaaS?
MRR/ARR: monthly or annual recurring revenue
New bookings: Net New ARR
Conversion rate %
CAC < LTV: Cost of Acquiring a Customer must be less than its LifeTime Value.
LTV: LifeTime Value = 1/Churn
Churn: customer churn and dollar churn. With dollar churn, you can have negative churn. Negative churn is the real key to success when it comes to exponential growth.
Anything else?
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