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Nika

Product Launch: 8 ways to generate buzz on social media

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Launching a new product on social can be a daunting task. How many posts? Which channels? Campaign messaging? Ad spend... šŸ˜± ā£ ā£ One of the most important aspects here is generating buzz in the lead-up to the big reveal. So, here are eight great ways to do just that:ā£ ā£ 1. Behind-the-scenes footageā£ 2. Create a mysteryā£ 3. Run ads ā£ 4. Influencersā£ 5. Giveaways/contests ā£ 6. Educational videosā£ 7. Pre-ordersā£ 8. Make a calendar ā£ ā£

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Konok Nazmul
Wow, these are some great tips for generating buzz on social media. However, I'm left with some questions. How do you determine which channels to use for your product launch? And what kind of messaging should you use for each channel? Also, how much ad spend should you allocate to your product launch? Looking forward to hearing your thoughts.
Konok Nazmul
@busmark_w_nika I'm developing a product and will launch it soon. Can you give me some tips and tricks? :P
Namrata Arya
These are great! thanks for putting them together for us. What social platforms work best in your experience?
Namrata Arya
@busmark_w_nika okay WhatsApp is interesting. Didnā€™t think to spread the word there
ShopVidz
šŸ™Œ. Great tips, thanks for sharing! Do you have examples of "creating a mystery"? I love that idea and am curious on how you've used it in the past with success.
Mark Pavlyukovskyy
Thanks, great tips!
Shilpi Verma
Thanks for the tips, it will be helpful!
Kunal Mehta
At Proapp, we understand the challenges of launching a new product. Thank you for sharing these great ways to generate buzz!