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Uttiya Roy

Cold Emails for Enterprise Clients

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We're unveiling a new product, and we want to approach some enterprise clients for the same. Has anyone had success in tapping into enterprise clientele using cold emailing? Which best practices would you recommend? P.S. We're launching on ProductHunt on 25th. Here's our Coming Soon page - https://www.producthunt.com/prod...
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James
For enterprise, something you might want to consider is how broadly to engage leads at those clients. For a product like Lens that can be used across the company, you might look to contact people in different divisions (and at different levels of seniority) to increase your chances. Essentially, you can think of an enterprise as a collection of smaller companies, and apply a similar outreach strategy.
Uttiya Roy
@jamesyto This makes sense. I think for bigger companies I will reach out to 5-6 people who lead larger functions and see where we land
James
@uttiya_roy Curious, which sales engagement tool are you planning to use, and why did you choose it?
Uttiya Roy
@jamesyto We use Apollo currently mostly because of how easy it is to go from prospect to sequence
James
@uttiya_roy 100%, Apollo is fantastic - selfish question, if you don't mind: if Apollo could do one more thing for you, what would it be?
Uttiya Roy
@jamesyto I think an Email warmup service + a mass mailing service would just be cherry on top
Moon
Try this on for size: 1. Personalization is key when it comes to cold emails for enterprise clients. Doing a bit of research and tailoring your message to the specific company and person you're reaching out to can go a long way. 2. Don't be afraid to show off your expertise and value proposition right off the bat. enterprise clients want to know what you can do for them, so make sure your email clearly communicates that. 3. Keep it short and sweet, enterprise clients are busy, they don't have time to read a long email. 4. Follow up, Follow up, Follow up. Sometimes it takes more than one email to get a response, so don't give up after the first try. 5. Use a tool like Hunter to validate the email address and increase your chances of getting a response Cold emailing enterprise clients doesn't have to be a shot in the dark, it's all about strategy and persistence. Let's talk about what's worked (or hasn't worked) for you!"