Massive shout out to the whole Socialinsider team: @razvanvisan @maria_mirabela_ganta, @andrei_serbanoiu, @teolozan for all their hard work studying more than 135k Instagram Stories and get insights on: - What type of content increases the Stories' viewership - How many days per month brands are publishing Stories - What's the retention rate across all profile sizes - When people drop off in Stories and much more. Highlighting some key insights: 📌 The future lies in video Stories. 51% of brands are using video in Stories. 📌 On average, brands are publishing Stories 7 days within a month. 📌 The optimal Stories length within a day is up to 6 Stories where brands are keeping more than 70% of their Stories viewers engaged. 📌 Brands with less than 10k Instagram followers succeed at reaching more than 9% of their followers with Stories. 📌 Images underperform videos by having a higher tap-forwards rate of 5.65% than videos on Stories 📌 People tend to drop off more on photos than video Stories. You can get the full study here: https://www.socialinsider.io/blo...

Always base your marketing actions on data. So excited to see this study out so that social media managers can improve their Stories with strong, and engaging content 🤩

😍 Great job!👍

Great study, Socialinsider i'll need to dig further into the metrics! Keep 'em coming

Find out how to improve your Instagram stories' viewership with insights

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Impressive insights

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nothing to add

Bring us more please!

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Informative, actionable

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one of the best around

Cheers!

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Hey guys, happy to read another one of your studies!

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Ola amigos!

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Sharing these with my team

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awesome as it is

👍

The metrics are a bit .. nerdy? i'd say..

Love it, great job!

Can I share these graphs on Facebook? Do you have a .pdf version?

Great job!!

Instagram stories is the go-to place for marketers and I thnink it's very important to stay up to date with what this platform is doing and of course learn from data.

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Super useful, as I'm trying to move my personal content there.

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None

So many valuable insights 🔥 Amazing work team!

This is a must read if you have a startup and want to know how to make the best of your IG stories, what works right now, how to increase your stories view count and so much more. Love it!

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Very detailed statistics about IG stories.

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None

Hi !

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Good read

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no cons

the metrics are sometimes hard to understand

Pros:

good study

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more info on metrics please