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Adina Jipa
Facebook Video Study — Create Facebook video content that both engages & converts
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The most comprehensive study on Facebook video content - free to access, no email required.
We've analyzed more than 9M video posts from a total of 92k FB pages with the goal of understanding how brands are using FB video marketing to promote their business.
Replies
Adina Jipa
Maker
Hello everyone! We've analyzed more than 9 million video posts from a total of 92k business pages and here's a sweet taste of what's inside of this study 👇 📌 Vertical videos outperform landscape videos in engagement for all page sizes. 📌 Facebook video hasn't reached its saturation point. Video marketing appears steadily on the rise, increasing by two percent from 2017 to 2018, and showing no signs of slowing down in 2019. 📌 The optimal video length for better engagement across all pages sizes is between 2 and 5 minutes for uploaded videos. 📌 Only 11% of brands go live. 😲 📌 300-word video description has the highest average number of interactions. You can find the full research here: https://www.socialinsider.io/blo... The Facebook data were analyzed based on two verticals - page size and page category. Mari Smith & @lilachbullock already endorsed us for this study, and @dennisyu was our mentor on insights. Hope you'll find these insights valuable for your business and love to hear your feedback 🙌
danielle
Tons of valuable info in here, thank you for sharing! Is it global or only US?
Adina Jipa
Maker
@daniellereye Thanks, Danielle! The study is global and we analyzed the data based on two verticals - page size and page categories.
danielle

Now I know that I have to create vertical videos for my business with a length of 3 minutes for better engagement.

Pros:

This Facebook study is great, guys!

Cons:

nothing

Adina Jipa
Maker
Thanks, Danielle! Its definitely worth taking note of these trends, and factoring them into your video strategy.
Aazar Ali Shad
I see "FREE" - I feel spam. Why did you go with this title?
Adina Jipa
Maker
@aazar_ali_shad Good point! Updated the title. I intended to emphasize that you can access the data for free, no email required.
Alin Dobra
Good job, guys! Very useful for us @bunnyshellcloud.
Adina Jipa
Maker
@bunnyshellcloud Awesome! Thank you so much, Alin 👊
Anca Sandu
loved the insights on verticals videos, video length, and the Facebook live streaming usage which is super interesting. So many people watch, very few actually do live streaming
Adina Jipa
Maker
@anca_sandu1 Indeed. Even if ive-streaming sparks more audience engagement, only 11% of brands are going live 😯 Thanks for reading this study 🙌
Laura Dragan

I'd love to see a similar study for other social networks and compare the key findings.

Pros:

A really comprehensive study. The information is very well structured. Thanks for sharing it!

Cons:

Nothing

Adina Jipa
Maker
Thanks, Laura! Definitely, we'll expand this study on other social media platforms e.g. IG and Twitter.