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Frictionless Signup by Segment & Clearbit — Magically autofill forms and improve conversions
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@guillaumecabane @maccaw Wow.. This is brilliant. Removing the barriers from acquiring new users by simply having them type in their email and you guys populate the rest. Thanks for building this.
👏🏻
@stefanpretty great question! You can use the same code, but you'll need to find another datasource. Maybe http://www.fullprofile.io ?
Now I'm wondering : why would anyone need multiple-fields forms if you can retrieve so much data. I would just ask for the email, then do the information retrieval later on, server side.
Is there a reason that would pushes you to do that dynamically on the signup form @guillaumecabane ?
@jice_lavocat @guillaumecabane The data is not always available. And sometimes it's wrong or outdated.
@jice_lavocat Just what Robbie said - sometimes you won't have all the needed fields come back from Clearbit. By pre-populating the form with the fields that do come back, you can make sure you're still collecting every attribute that you need on signup :)
@jice_lavocat @superstrong yep, plus as detailed in the blog post you can do data validation: https://segment.com/blog/frictio...
We do the same frictionless signup process at http://appcues.com. It helped us add fields to get more info from our signups while keeping our conversion rate steady.
We have implemented it everywhere on Livestorm.
Pros:It simplifies your forms, it's extremely powerful conversion-wise, you get way more data than you normally would.
Cons:
This seems really terrific — I just started doing a little integration into our signup form for instant2fa.com and it's dead simple. We've been Segment and Clearbit users for a long time, and it's always great when they do collaborations :)
@jessepollak Awesome! Share the conversion rate improvement when it's done!
Here's a detailed how-to from the fine folks @segment
https://segment.com/blog/frictio...
This is pretty amazing. As someone who loves email marketing, I'm imaging all kinds of cool ways to build segments and trigger campaigns with the enriched data.
Wow -- like the rest of Clearbit's integrations, it looks like magic. So subtle, you do a double take. Once you pick up your jaw of the floor, you'll realize that this wouldn't be possible without complete, canonical data. And that's where Clearbit really shines.
really cool. any plans to make this simple enough for a non-technical (or lazy) marketer to do it?
Cool, but how do you prevent prospects from freaking out at the data you have on them?
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- - Prefill your user's form with rich user data
- - Ensure the data matches before capturing the full profile
- - Display social proof based on user role
- - Enable user scoring & dynamic variations
Segment’s open-source Frictionless Signup shortens your signup form with automatically populated fields from Clearbit. You can increase your conversion rates without sacrificing enriched customer data. Clearbit will prefill data on your customers, and Segment will pass that data along to any marketing or analytics tool you want to use. When you know more about your customers, like where they work, what they do, and how big their company is, you can use those extra data points to send more helpful messages.