Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top.

Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.

Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.

We’re excited to announce the Segment Startup Program — which offers eligible early-stage startups:

1. $25,000 in Segment credits for up to 2 years

2. $1,000,000+ of startup deals to build your first stack (AWS, Google, Amplitude, Customer,io, ..)

Lets go!

With Unify, data teams can merge the complete history of each customer into a single unified profile, freely sync Segment’s identity-resolved customer profiles to their data warehouse, and activate these rich profiles in their CX tools of choice.