Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top.
Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.
Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can get straight to work, turning on their favorite apps right from the Segment dashboard.
With Unify, data teams can merge the complete history of each customer into a single unified profile, freely sync Segment’s identity-resolved customer profiles to their data warehouse, and activate these rich profiles in their CX tools of choice.
Over the last seven years, we've seen 200+ MarTech partners grow on the Segment Platform including startups we all know as Amplitude, Customer.io, and FullStory. We've added new 22 MarTech new entrants in the last 22 days. Apply to integrate on Segment today!
