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Pricing Page Teardown from ProfitWell — Data and banter behind the best (and worst) pricing pages
Pricing Page Teardown joins ProfitWell's CEO Patrick Campbell and Price Intelligently's GM Peter Zotto in tearding down pricing strategies from Netflix and Pornhub to Salesforce and Shopify using data collected from thousands of customers.
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Best
Patrick is warm and friendly in 1-1 emails if a follow-up is required. A+++ on all counts.
Pros:Reading PI/PW ever since.... research-based posts and it explains how each variable gets so important in conversions, churn, growth.
Cons:No real cons.
Thanks for the love, Vinish. I think you're our biggest fan and it's *very* much appreciated :)
This is a knowledge goldmine for anyone in the SaaS industry. When we built the pricing plans for Zest Enlight (now in closed beta), I prepared the Pricing model brief for the team and used three videos of Patrick's and the team in this brief. Really helped us out with creating a healthy discussion about our pricing strategy. Good stuff, guys!
@yam_regev let's gooooo! That's awesome to hear. Keep changing those prices over time, too.
Love the Pricing Page Teardowns - particularly as their is so much to learn from other industries outside of software.
@jaycee001 praise from a journalist is probably the only thing to make my cold heart warm. ;)
Hey PH crew - Patrick here, one of the makers of PPT. We're approaching our media in a very product centric way with products like Pricing Page Teardown. This series was a labor of love mainly because we started the business on the foundation of pricing research, so we wanted to give more back to the community, especially in terms of more pricing data.
If you have any questions, obviously let me know. I'll be hanging out on ProductHunt all day. :)
Pumped for another season of Patrick and Peter bringing thorough pricing analysis for our favorite brands ! Can’t recommend highly enough.
What teardown has had the most surprising data so far? I thought the one on non-profits was interesting (people caring more for animals than other people), but curious to know what you think.
@mary_mallard this is a great question actually. The non profit episode we did was actually super interesting because of what you're alluding to - people cared so much more about animals from a willingness to pay perspective than they did about those in foreign conflicts or suffering internationally. From a business perspective, I was surprised at just how terrible Salesforce.com's pricing page is - it's extremely effective from a data perspective, but probably one of the most god awful designed pages ever. From a really good perspective, I really love Square, I think they're the most under-appreciated public company out there in terms of pricing power.
@yuluomeng great question, so right now we've been transitioning so our pricing page is still old. I think it's actually set up properly in the sense of being very upfront with why the core product is free and then teasing out the other paid products. We don't do a good enough job in the positioning front, which needs work as to how our products fit together. We also need to anchor our enterprise large accounts a bit better -w e're leading with the free product which can throw people off a bit, so just need to put the right anchors in there.
How do you actually choose the subscriptions to tear down? There’s both B2B and B2C, but I’m interested to know if there’s a set of requirements for how companies are featured.
@maeve_duffy yea decent question - this really comes down to a mix of our own business needs (We're curious about something and want to learn more), as well as what people request. Some of our more controversial ones (pornhub, Kanye West, GaryVee coming up, etc.) all came from people who wanted help understanding why these people/products are actually so popular/worthwhile. On the B2B front we also just love digging into where folks are getting things right and wrong.
Patrick and the team at PW rock!
Pros:Always entertaining and informative. Insights from the experts in pricing.
Cons:None
Have you thought about creating a Pricing Page Teardown on pricing pages that shouldn’t be subscription companies? I saw a subscription company on lettuce… really, lettuce?
@robbylit all companies can be subscription companies! Ha - well not exactly. What's funny is it's not a problem with the fact that it's a lettuce subscription company, it's more of a problem of how the subscription is delivered. Think about the subscription coffee market - just sending me X amount of coffee per term isn't that great, because everyone uses coffee at a different level during different times. The key is to measure that amount somehow and deliver the coffee just in time, so some of these companies have a scale that the coffee sits on or basically have really good reminders to ping the user to order coffee when they need it next rather than on a set term. The point of subscriptions isn't actually the subscription - it's the relationship that breeds recurring revenue, and if your relationship is better served with a different structure or different term then you want to align with that customer as closely as possible.
As an aside, subscription/recurring lettuce isn't all that crazy. Microgreens are 30-40x more valuable than regular lettuce because of their health benefits and extra nutrients, so don't knock it too much until you try it. :)
I've been working on post-production for PPT Season 5 this year and really look forward to sharing this season with everyone. There are a lot of fun moments and great talking points so make sure you stay up to date on the latest episodes!
@steve_cerasoli we just need to work on your super serious voice over voice :)
You propose subscriptions for brands that don’t have them yet. What do you look for in a company that tells you they could have a successful subscription option?
Glad to be part of this company creating great content like this — turning education on pricing fundamentals accessible and relatable. I’ve been watching and directing people to Pricing Page Teardown for awhile but don’t know the reason behind why it started. Any cool story there @patticus?
Love the summaries for each Teardown.
Pros:Give deep, practical insights based on real world data & solid research principles. Not just another self appointed expert with an opinion.
Cons:None. They are brilliant, insightful and practical.
Good organization for learning about subscription pricing.
Pros:Great case studies to understand Pros and Cons of different pricing approaches. Nice written if you don't have time to watch a video.
Cons:For free service of this kind, no cons
I love these tear-downs. I've watched every episode so far. Keep them coming @patticus @peterthekid
@peterthekid @ivalex Super fan status! Send me an email and let's hook you up with something nice. :)
So much love for these teardowns - keep up the great work Patrick and team!
@geoffreykeating from you that's high praise! Thanks for the love. :)
Just watched the new episode - amazingg. Who knew pricing could be so exciting? :)
@brianna_van_tuinen maybe it's not.....maybe it's just what we need. :)
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