Update at F8 today: http://blog.parse.com/2015/03/25... introducing the latest and greatest updates to the Parse platform: Better Security with the New Enhanced Sessions Giving you more control than ever over your app’s security, the new Enhanced Sessions feature allows you to manage session logins for each device that your users log in with. Read more Parse for Web, Parse for Mobile, and now Parse for Internet of Things Starting today, it is easier than ever to use Parse to build apps for devices like garage door openers, smart batteries, thermostats, security cameras, and much more. Using our new SDK for the Arduino Yún and our Embedded C SDK for Linux and Real Time Operating Systems (RTOS), you can now use the power of Parse to more easily connect apps to hardware devices. Check out the new SDKs Let’s Build Together — with Parse + React Meet our new Parse + React library, making it incredibly easy and seamless for you to access and store Parse data from React applications. Build complex and dynamic apps like never before. Access these tools now Endless Possibilities, No Matter Which Server You Love With the new Cloud Code Webhooks, you now have the freedom to write code in whatever language or framework you want. As long as you have a server running it, your Cloud Code can integrate with it. Get started here Chart New Territory with Parse Explorer Try our brand-new, powerful debugging tool for production issues in your Parse app. Investigate what’s happening with a subset of your app’s API requests with our powerful yet easy-to-use query language. Find out more Supporting Facebook SDK v4 Prior to today, integrating the Facebook SDK with our Parse iOS and Android SDKs has been a seamless process. With the new release of Facebook SDK v4, we’re excited to continue to offer the same level of support for the new v4 SDK from day one—while continuing to support the v3 SDK. Download the new SDKs here

2) how does your team prioritize what to build? what didn't get built that your team really wanted to include? We listen to feedback from the developers who use Parse, and we prioritize the things that are going to make the biggest impact on making life easier for them. There’s always more that we’re building, and of course not everything we’re working on could be launched today, but we’re really excited to share our new products and tools with developers at F8 — and stay tuned for more from us in the future.

1) what inspired the new updates what's the underlying philosophy behind them? At Parse, our mission is to make app development easier across platforms and devices. Everything we announced today is geared toward that. For example, with Parse for IoT, we’re making it easier for developers to build apps for connected devices using Parse tools. With Enhanced Sessions, it’s easier for developers to build secure experiences for those connected devices, as well as for other apps. With Parse + React, developers can now access and store Parse data from React applications — so it’s super easy to build apps with React, which we know many developers want to do. Overall, with all of our tools, we aim to take care of as much as we can on the back end, so developers can focus on building a great user experience in their apps.