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Kraftful
p/kraftfulCopilot for product builders
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Michael Seibel

Kraftful - ChatGPT for product research

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Kraftful is a ChatGPT-like assistant that helps product teams quickly act on volumes of user feedback from many sources to delight users. Chat with the data to uncover product insights and save hundreds of hours of tedious review.

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Yana Welinder
Maker
📌
Hey Product Hunt! First, shoutout to our YC partner @mwseibel for hunting Kraftful and all his support 🙏🏻 Having led product teams at companies big and teensy, I’m excited to finally have a solution for involving masses of users in the development process to make something people love 🥰 With our ChatGPT-like assistant, you can summarize feedback and analyze it through a quick conversation to sniff out what previously could only be done with hours of tedious review. This is not your mother’s AI summarization tool. We’re building a solution for product teams to help you connect with users in new ways. Today’s launch is the first step toward that vision. After being in the start-up trenches for a while, it’s been incredible to see our early product being used by thousands of product builders in the past weeks from companies like Google, Microsoft, Meta, Netflix, Canva, Dropbox, Atlassian, LinkedIn, Oracle, Kayak, Volvo, Johnson & Johnson, the National Art Gallery, London Underground, 7-Eleven 🔥🔥🔥 To try it out: ✅ Connect a source (e.g. iOS/Android app store reviews, Zendesk, Intercom, Front) or paste user interview notes, call transcripts, or some other relevant text 👀 Check out the instant summaries of frequent feature requests, common complaints, most loved app features, and lists of mentioned competitors 💡 Ask follow-up questions to uncover insights like “what do users say about X feature” or “how do users currently complete this task” 💪 Use these insights to build or refine your product roadmap Can’t wait to hear what you think! As you can tell, user feedback is my jam 🙏🏻
Mutlu Sakar
@yanaw Congrats guys, i really liked the solution you are offering. I will try it at first chance.
Yana Welinder
Maker
@mutlusakar Wonderful. Can't wait to hear your feedback once you've had a chance to try it!
Daniel Baum
@yanaw This seems awesome! I'm sure you're working on this, but integrations so that transcripts / notes can be automatically sent to Kraftful for summarization would make this even more ideal
Yana Welinder
Maker
Thanks @daniel_baum! It's on our roadmap, but we have a long list of requested integrations, so really appreciate this feedback to help us prioritize. Which tools in particular would you like to sync?
David Jenkins
@daniel_baum @yanaw Salesforce, Salesforce Communities, Qualtrics, unstructured email feedback submissions - both internal and possibly external, Aha, G2 Reviews. I'm with a larger enterprise company currently, and would need those integrations in order to be useful at our scale. Thanks and congratulations on the launch!
Glenn Block
Congratulations on the launch! It is such a fantastic idea! Keeping on top of product feedback is a lot of work and Kraftul makes it so easy. I love its simplicity and thoughtful design!
Yana Welinder
Maker
Thank you @gblock! Your feedback on the experience was super helpful. Really appreciate all of your support.
Glenn Block
@yanaw my pleasure. I wish I had this 10 years ago!
Yana Welinder
Maker
@gblock 🙌🏻
Habib Rahal
Very exciting solution. I can imagine how much time and manual effort this will save for product teams. 👌
Anna Carmichael
@habibrahal thank you for your support - that's our goal! 🙌
Dmitry Sytsevich
Hi 👋 Congratulations on your launch on Producthunt Will definitely give it a try, good luck!
Yana Welinder
Maker
@dmitry_sytsevich Excellent! Look forward to your feedback once you've tried it out :)
Ridia Chang
Oh my. This is one amaaazing tool. I'm going to write a review on this on my blog. :D So lucky to have ran into this! Great job!
Heidi Gluck
@chang_dia That's great, thank you! Please send us a link when you do 🙌
ZHENG Haibo
@mwseibel @yanaw Congratulations on launching Kraftful! Your product simplifies user feedback analysis to save time and boost productivity. Great job!
Yana Welinder
Maker
Thanks @oe_zheng! Excited to up-level product dev!
Steven Birchall
Congrats on the launch @yanaw. Offering looks amazing, will definitely check it out when I get a chance.
Yana Welinder
Maker
Thanks @stevenbirchall! Excited to hear what you think and really appreciate your support!
Aliaksei Saskevich
Hi-ya everyone! 🤚 Kudos on getting your product on Product Hunt! 😊 I'll definitely try it. I have a question. What motivated you to create it?
Heidi Gluck
@asaskevich Thank you, will love to hear your feedback! Years of product management (and many hours working to track and summarize user feedback) inspired the need for a tool like this. We built the first MVP of this in 2021, but back then it was part of a broader analytics solution. At some point, we realized that this part of our product got much more demand, so we pivoted to building it out as a standalone solution.
Nicky Leach
This is awesome, congrats y'all! Love how focused this is on solving a problem for a specific audience. Exciting to think about all the ways Kraftful can grow to unlock all kinds of super powers for product teams! Curious if there were any insights that came out of early testing that you thought were particularly insightful or interesting? Have you been able to dogfood much yet?
Yana Welinder
Maker
@nleach Thanks Nicky! Yes! I use it on call transcripts to learn what features we need to focus on. For example, the integrations we currently support were the most frequently requested in calls and we have a backlog prioritized based on customer calls too. One early insight I had from using it on other apps is that analyzing qualitative feedback with GPT can uncover lots of issues that may have been missed by traditional analytics. To give one example, I discovered that dating apps tend to get complaints from racial and ethnic minorities getting less good matches. Since they are minorities, their usage patterns were likely lost when the product teams studied analytics to try to optimize the product. But an analysis of qualitative feedback can pick up on those sort of issues to help mitigate them from happening in the future.
Nicky Leach
@yanaw Wow! That’s incredible 🤯
Carwan Rasoal
Powerful tool! Big congrats to team Kraftful.
Yana Welinder
Maker
@carwan_rasoal Thank you! We have big plans for it 💪
Hayr Hotoca - 1limx.com
Congrats on the launch! That sounds like a good idea.
Heather Perkins
@hayr_hotoca Really appreciate the support, thank you!
Stan Rymkiewicz
super interesting!
Anna Carmichael
@stan_rymkiewicz thank you! excited for you to check it out ✨
Jessica Chen Riolfi
Congrats on the launch! Excited to try it out, this would have saved me so much time in previous product roles.
Yana Welinder
Maker
Thanks @jessicakchen! Really appreciate your support and can't wait to hear what you think.
Aliona Vozna
Congrats on launching!
Heidi Gluck
@aliona_vozna Thank you for the support!!
Bridgette Farrer Muir
Congrats Yana and team Kraftful!
Heidi Gluck
@bfmuir 🥳 Thanks for the support!
Ilya Gelfenbeyn
Congrats on the launch! Looks very promising.
Heidi Gluck
@gelfenbeyn Thank you! We're very excited 🥳
Amelia Lin
Love it - has been amazing seeing the development from early beta to now!! Great team.
Yana Welinder
Maker
So grateful for all of you support @linamelia! 🥰
Vinish Garg
I love this category of products that focus on building the insights for product teams—teams invest a lot on discovery and research but lack the sources or bandwidth to gain meaningful insights from the research data. So, is Kraftful ready for products in any domain, for example climate and energy, forests, or connected buildings? Just curious to know the scope of insights if at all it is restricted to begin with.
Yana Welinder
Maker
Thanks @vingar! Yes, the great thing about GPT technology is that it picks up on very different type of vocabulary, so as long as we support your source of data, it's ready. If not, we do have a long list of requested sources that we're constantly adding to the product.
Vinish Garg
@yanaw Great. PS: I like the clarity and structure in the URL of your comment that I clicked directly from my email. It reads as: https://www.producthunt.com/post...
Mustafa Ergisi
Very impressive!
Ghost Kitty
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Yana Welinder
Maker
Awesome! Thanks @vitorseabra! You can now do (1) and (2) with chat. Try it out :)
Ghost Kitty
Comment Deleted
Yana Welinder
Maker
@vitorseabra Great! Look forward to hearing your feedback on the new features. There's quite a few of them!