Hey Product Hunt! 👋
This is my first product launch, so go easy on me. 😅
I’m one of the co-founders of Artefact, but let’s be real – I’m not the one writing the code. My brilliant partners @russell_lowry and @marc__milberg are the true builders. I’m the marketing guy, the one making sure people actually hear about this thing and (hopefully) love it.
For years, I’ve worked in branding, storytelling, and creative marketing – helping companies bring ideas to life. Now, I’m diving into the wild world of SaaS, and I couldn’t be more excited (or slightly terrified) to introduce Artefact to the Product Hunt community.
We built Artefact because documentation shouldn’t be a bottleneck. Slow approvals, scattered feedback, endless versions – yeah, we’ve all been there. So we created a smarter, faster, and more intuitive way to manage technical docs and approvals.
Would love to connect with fellow builders, marketers, and documentation nerds. What’s one thing you wish more people understood about launching a product?
Any wisdom from this amazing community would be much appreciated!
Replies
Crono
Hey @royesegal just bumped into this, fellow marketer of a great product I didn't code here!
haha let's connect :)
@royesegal, congrats on launching Artefact! Streamlining docs is crucial, and your approach seems spot-on. As someone gearing up to launch Raven, a slightly sadistic productivity app for writers, I understand the challenges of bringing a product to market. One thing I wish more people understood about launching is the emotional rollercoaster it entails—balancing excitement with the fear of reception. Best of luck with Artefact! Going to take a more in depth look now.
@bradharrs Thanks so much! And a sadistic productivity app for writers? Now that I need to hear more about. Does it gently shame me into writing or just lock me in a digital dungeon until I hit my word count? Either way, I respect the hustle. Would love to hear more and appreciate you checking out Artefact!
Product Hunt
@royesegal @bradharrs I love the description "sadistic" :). I took a look at it, and I liked the idea of hiding the last line before the first line. There was another app I've seen in the past and used that helped get past writer's block, but it wasn't nearly as nice and fun an implementation as Raven.
So stoked to get @Artefact into the world and tell stories together!
Not a use case for me, but just wanted to comment and let you know that I love the concept!
Product Hunt
Documentation is an interesting space because it spans so many use cases. It's a tool for thought. Also sometimes a tool for real-time collaboration and then certainly async collaboration as well. In a way... if meetings and calls are the nervous system or the quick-twitch muscles of an organization, documentation is the long-term memory.
It's really hard to earn a space in the document landscape; so many have failed in even really valiant attempts (like @dropbox Paper). When you do find a space, like @Notion, it can be a huge business - retention seems very, very high.
I'm curious what you're focusing on. You mentioned technical docs. Do you mean PRDs?
@dropbox @rajiv_ayyangar Great points, Rajiv, and I appreciate your thoughtful observations. You're right, documentation can be so much more than just recording information, it can become the foundation for organizational clarity and efficient collaboration.
At Artefact, we're starting with a deep focus on technical documents – specifically PRDs and engineering requirements. We see enormous inefficiencies and lost opportunities hidden in these processes, especially in cross-functional approvals and sign-offs. But the vision doesn't stop there. We believe that documentation, when done right, evolves into a dynamic "single source of truth," one that actively informs teams in real-time, reduces bottlenecks, and integrates into every team's workflow.
Would love your perspective on this – do you see any overlooked aspects or opportunities in the documentation space we could explore further?