Floris Meulensteen

Built with no-code, launched solo — here's why I made

Hey everyone,

I'm Floris — a solo founder, no-code builder, and marketer by trade.

After years of managing campaigns across Google, Meta, LinkedIn, Slack, Notion, email threads, and way too many spreadsheets, I hit a breaking point. The work wasn’t just chaotic — it was slowing teams down. Briefs got lost, feedback came late, and performance was scattered across dashboards.

So I built something I wish I had years ago: @AdBacklog .

Today, I launched the Android version on Product Hunt. It’s a mobile-first campaign management tool that helps marketers manage their ad workflows — from idea to approval — all in one place. No jumping between platforms. No more Slack chaos. Just clear structure and real progress.

I’m building this solo, without code, using tools like Softr, Airtable, and Framer. I believe that modern marketers shouldn't need a dev team to stay organized or scale experiments.

My goal with AdBacklog is simple: help digital marketers and creative teams move faster with less friction. Whether you're running paid campaigns, reviewing assets, or collaborating on feedback — it should all flow, not fight you.

Would love for you to check out the launch and share your thoughts. I’m always up for feedback, early user stories, or just a chat with fellow builders.

Thanks for reading! :-)

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