Edits is the new video creation app by Instagram that helps creators make great videos on their phones. With easy ways to track ideas, powerful editing tools and actionable insights, it has everything you need to support your creation process in one place.

Direct by Instagram is a new way to directly message friends on Instagram. Send private chats, currently in limited release.

Capture moving photo loops with Boomerang by Instagram. It captures 10 pictures, smoothens them out and there you go, you have the perfect, moving back and forth, mini GIF of the moment that will never end. Have fun with your friends creating amazing GIFs and share them on your social media.