Very interesting site. But I find myslef feeling a bit lost with what to do with it. There's no call to action, nothing for me to sign up for, no way to 'get started'. Which means I'll probably never come back to it.
@damianrees totally agree.. and why there is a such a page? What does Instagram offer to business differently, couldn't understand. Just to motivate to open an account? As I know, there are no built-in tool for business needs.
@tolgaarican@damianrees Yeah, there's no new product or tools here. It's just a marketing page to lure new businesses into their ecosystem.
Perhaps it's to announce that IG ads are now available to everyone (they've been rolling them out), not sure.
@rossdcurrie@tolgaarican@damianrees Instagram are rolling out business accounts, which will include analytics, CTAs, and the ability to promote posts. More info on their announcement blog post http://blog.business.instagram.c...
I don't think they've rolled it out completely though. Can't find any info on where or how to get a business profile.
@matt_aunger@tolgaarican@damianrees Where are you getting CTAs from? It'd be great if we could add links to posts we make, but I just don't see that happening.
The two things I really need as a business customer are:
- The ability to put an outbound link in a post - as realistically I won't be paying to promote every single post I make, but it makes sense to have a CTA in every post
- The ability to schedule posts.
Insights are handy, but I've already got those through 3rd party apps - and from what I understand the latest API changes are actually going to create a backward step for businesses in terms of what information they can get from analytics. And you know, finding out that 4am is my best time to post doesn't help me if I can't schedule a post to go out at that time.
I've invested a fair bit of time into audience-building and learning how to effectively use Instagram and the conclusion I've come to is that there are better places for me to be spending my time and money - namely, Facebook and Pinterest.
That said, I'll be keeping an eye on how things progress and if the product does mature to the point where it creates more value for me, I'll be using it.
@rossdcurrie@tolgaarican@damianrees I meant CTAs in the form of basic contact prompts on business profiles (call, email, text), similar to those found on Facebook pages. I don't see CTAs on individual posts happening any time soon.
Instagram is about capturing the moment, so both scheduling and individual CTAs would go against that.
There's no download button, no hint on where to get it - it's merely a vague informational website. Furthermore, when you look at their screenshots, they look nearly identical, if not totally identical, to the personal use instagram. Not seeing the added value to this being on PH.
I don't get why so many people upvote this if there is literally nothing new on their side?! Am I missing something that wasn't there already many weeks (if not months) ago???
Lot of comments regarding lack of CTAs and how it is a poor landing page. I don't think it is designed for either.
The page is informational; a light-touch sales resource, case study repository, and capabilities overview. This isn't uncommon in enterprise (think of all those software platforms have obtuse websites that don't provide pricing). The customers that Facebook care about (i.e. spending $MM in advertising) are already part of their account management ecosystem or serviced by one of the Facebook Marketing Partners.
I think @mehdilamloum's conclusion is likely at least partially reflective of the objective: it's currently a resource rather than a funnel serving to advance the credibility among major potential clients of a forthcoming full integration. I think the case studies UI is inexplicably off for an instagram-level portal, but perhaps there is a less-than-immediately apparent logic for this
I think this link explains a bit more. I don't think this has actually started rolling out for the majority of accounts. http://blog.business.instagram.c...
I was confused by the language. Somehow it displayed it for me in english and german. Besides that the case study sections seems too long for me. On the product: I can´t see the USP of it.
There is no call-to-action button as well as no button to re-direct to Facebook Page for start Instagram Ads. Maybe it's all about SEO or do even really need that think?
Well, on my iPhone 6 the page looks fine, but it definitely isn't a landing page, it's almost like a proof/testimonial/look-how-many-people-find-us-useful sort of page. Nothing wrong with that, but I echo the sentiment that it seems an odd thing to have here.
Personally I just don't feel ads are as effective within Instagram. I see an interact with great photos but even if its an ad I never bother clicking out - the visual fix is what I'm after.
That's actually a useful tool for a business. I would even take cash flash loans for the ads campaign in order to boost my business with Instagram. Extremely vital tool for business owners :)
Replies
Brutal Teardowns
Deveo
Brutal Teardowns
Deveo
Makerpad
Material Design Palette Deck
VC Puzzle
Future Minds Fund
Snug for Instagram
Simplecast
MuzeRoom