Instagram 8 - A new look for Instagram

@iamsebj This is exactly what I thought of, when I first saw the icon 😂

@iamsebj hahaha crappy logo

@iamsebj That's just the best thing I've seen this week!

@iamsebj LOL

@iamsebj So funny!

@rrhoover @ianspalter @zkahn94 @mikeyk Actually much more representative of what the app does. It somehow communicates the photo taking, filter applying process simply through that transition of colors across the icon. Good stuff. Guess I should read the backstory!

@rrhoover Aw man, their old icon was so.. iconic. I feel like 2016 is the year that all of our musicians die, and that all of our favourite apps change their logos to match their brand evolution. First Medium, then uber, then Piped Piper (AGAIN) and now Instagram. Twitter will be up next. I swear, it takes me 5 minutes just to find the uber app icon these days. I still look for the little ubiquitous u.

@rrhoover @ianspalter @zkahn94 @mikeyk Ryan, thanks for sharing the backstory post. The aspect I found most interesting is how the redesign gave the Instagram team the cover to simplify the interface and interactions. In Ian's words, "As we reduced color and noise in the UI, we saw interaction patterns that no longer felt native on iOS and Android devices. By paring down the new interactions and using standard iOS and Android components, fonts, and patterns, people will be navigating familiar terrain."

@rossdcurrie awesome statement - exactly what is happening Imagine Nike would have overhauled the swoosh every time they felt they have outgrown their past "being". Uber and Instagram logo overhauls both feel as forced as Yahoos as if they need to justify the new design relevant hires. You can change your CI without totally abandoning your visual roots ,especially in regards of such an iconic logo instagram has.

@calc @rrhoover @ianspalter @zkahn94 @mikeyk There's no defense of the old uber icon though, it was turbs. The new one is much more pleasing to the eye, but I don't generally believe in "communicating a brand" through an icon past a surface level.

@bentossell so much work,so much documentation to end up in a generic iOS7-esque icon. This appears to be design for designers - the user will not be interested in understanding nor knowing about why there is such vibrant yellows mixed with blues and reds - though designers will be all over it interpreting and justifying it. The user, however, will just see a generic rounded corner square with two circles appearing to be 2 years too late. I am not sure if any design research out of the building took place here as I simply could not imagine that non one mentioned something like "I think I saw it before on fiverr or somewhere" or "Is this the iOS 7 cam icon?" or "Is this a new cam app?"

@bentossell Love the video showing how they created it!

@andmitsch im not a designer, just a user - and I like it. Maybe Im not massively fussed on what the story behind it was - but I dont think I need to be

@bentossell Of course, you can like it. I didn't want to imply that this is inferior in terms of visual aesthetics, I just pointed out the mass of effort that went into this to ultimately end up in an aesthetic that is pretty old and generic, to be honest. However, this does not mean this output is inferior in terms of a potential outcome, it just means there is a lot of justification going on in this video for such an unexciting output (there is no outcome evaluation yet). Contrary to AirBnBs overhaul which was quite top-notch even though inspired "heavily".

I'm with @andmitsch on this. It seems like a stock icon that someone could buy. I'm pretty sure there is a backstory to it but I don't think users will care for that. I'm certain that people will keep using Instagram because mostly, they don't care about the logo anymore so I don't think this new design will affect anything on Instagram's side of the game.

@nivo0o0 that video was the best part. :fire:

@jackdweck @sethlouey It seems the design trend has started moving back to gradient from flat design. :)

@altai Interesting point!

@jesse_wallace Agree.

@ceryni17 I like the change of main color, too much blue in the social media market (Facebook, Twitter, Linkedin)

Haha agreed!