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IndieMerger
p/indiemergerFind your ideal co-founder in days
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Alexander Belogubov

We placed 3rd on Product Hunt and earned $543

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Just launched IndieMerger (co-founder matching platform) on Product Hunt with minimal preparation and wanted to share the real results.


The numbers:

  • 3rd place for the day

  • 1305 visitors to the site

  • 210 sign-ups (16% conversion)

  • 7 purchases

  • $543 total revenue (0.5% visitor-to-customer conversion)

What I actually did:

  • Spent just ONE day preparing my submission

  • Launched it myself (no fancy hunter)

  • Used my existing landing page (no special PH offer)

  • Responded to comments throughout the day

Reality check:

Product Hunt brought decent traffic but not the massive sales many founders expect. The day after launch, traffic dropped significantly.

Most visitors were curious browsers, not people actively looking for a co-founder matching platform. Many signed up for free accounts but few converted to paying customers.


Was it worth it?

For the minimal effort I put in, yes. But it's definitely not a silver bullet for SaaS growth.

If you're planning a PH launch, my advice is:

  • Keep expectations realistic

  • Don't overinvest in preparation

  • Focus on your core audience elsewhere

  • See it as just one channel in your marketing mix

For context: IndieMerger helps founders find compatible co-founders using AI matching. We focus on complementary skills and values alignment.


Happy to answer specific questions about the launch experience!

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Matt Carroll

Very interesting. thanks for the transparency. I would consider that pretty solid, but im not sure how high intent your traffic normally is. do you normally do better than .5% conversion on your landing page?

Do you have a preexisting "outreach" mechanism, or did you just silently launch with no real activation?

congrats for launching either way!

Alexander Belogubov

@catt_marroll Thanks! Usually the average conversion is 1.3%, but this is when there is no surge in traffic and the traffic comes organically.


I have a Twitter with 10k followers which I try to actively maintain and during the launch I also publish posts on other social networks.

Matt Carroll

@alexander_belogubov Good content, and thanks for the info on your landing page conversion.

I got around 200 page views from the roast my landing page thread, but converted an infinitely small number of them to users (0).

I doubt many people visiting had intent to actually use the app, and I got a lot of good feedback to iterate the landing itself, but it made me wonder what a 'reasonable' conversion is for a page.

I think if I got up to 1% I could work with that!

Nika

I think these are solid results. The PH is more marketing channel that can bring you visibility (I would put this in the first place.)

Alexander Belogubov

@busmark_w_nika Yes, I think this is a good result, but still, it used to be better.

Hussein

Thanks for the insights and congrats on the launch. For the little effort you put in, I think this is a solid result. Maybe I would excepted a little bit more too, but like @busmark_w_nika said, PH is more about visibility and over the next few days you will surely get some more visitors to the site.

Alexander Belogubov

@hussein_r Thanks! Yes, there are still visits from PH, but every day there are fewer of them.

Stephen Chow

Thanks for your practical advice. Congrats on the solid results. Agree PH is part of a mix, I think PH can bring some indirect traffic on other sites as well.

As a former VC investor and current builder, I found your product is appealing to audience like me. Usually I tried to find the right person to work together on Linkedin. I guess Linkedin would be another suitable platform to market your product.