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Just launched IndieMerger (co-founder matching platform) on Product Hunt with minimal preparation and wanted to share the real results.
The numbers:
3rd place for the day
1305 visitors to the site
210 sign-ups (16% conversion)
7 purchases
$543 total revenue (0.5% visitor-to-customer conversion)
What I actually did:
Spent just ONE day preparing my submission
Launched it myself (no fancy hunter)
Used my existing landing page (no special PH offer)
Responded to comments throughout the day
Reality check:
Product Hunt brought decent traffic but not the massive sales many founders expect. The day after launch, traffic dropped significantly.
Most visitors were curious browsers, not people actively looking for a co-founder matching platform. Many signed up for free accounts but few converted to paying customers.
Was it worth it?
For the minimal effort I put in, yes. But it's definitely not a silver bullet for SaaS growth.
If you're planning a PH launch, my advice is:
Keep expectations realistic
Don't overinvest in preparation
Focus on your core audience elsewhere
See it as just one channel in your marketing mix
For context: IndieMerger helps founders find compatible co-founders using AI matching. We focus on complementary skills and values alignment.
Happy to answer specific questions about the launch experience!
