Do you look at factors such as their job, industry, interests, or number of followers?
what criteria do you consider to determine if they are a good fit for your content?
Look at some of the twitter pages that the people you want to attract have, and see which hashtags they frequent. Then use the same hashtags on your posts.
Connect with the right people and engage with their content before you post yours.
Define your niche and target audience in your bio. It will attract more relevant followers.
Argil