Laodis Menard

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My time is split evenly between acquiring new users and making existing customers happy (so they stay). But now, I'm wondering if this should be a tripart split, and I should also be paying attention to churned users. In the past, I've tried a win-back campaign for churned users by offering them a discount. But it had 3% conversion. Should I focus on re-engaging churned users for my SaaS? If so, what are best strategies? If not, why?

At the phase we're in, we have 2-3 ICPs with quite different use cases that could be served by our product (very horizontal). How do you navigate this and focus on a single ICP?