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Olya Zabalkanska

What's your top acquisition channel?

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Ostap Yaroshevych
Sad to say that, but it is SEO 😃
@ostap_yaroshevych SEO is the best, why are you sad though?
Ostap Yaroshevych
@palam_s - Will take a long time to get results - Have high level of competition - Require a big investment for complicated industries - Provides you no full control (your traffic depend on Google algorithms...)
@ostap_yaroshevych That way, yes agree with you. Sad indeed.
Social Media (for our ed-tech platform)
Olya Zabalkanska
@palam_s paid or organic?
@olya_zabalkanskaya both, organic on the higher side
Olya Zabalkanska
@sven_radavics Do you mean something like affiliate marketing?
Sven Radavics
@olya_zabalkanskaya It includes affiliate marketing but partnerships can be so much more. You can have content partnerships to accelerate your SEO, event & webinar partnerships - a webinar is so much more interesting and usually has a much larger audience when 3 or 4 brands come together to host it. They can also be as simple as social shouts or cross-promotion via each brands email lists. On https://intribe.co we have 13 different partnership categories.
Olya Zabalkanska
@sven_radavics got it! yes, it totally makes sense
Valerii Androshchuk
@sven_radavics I was always pessimistic towards webinars/podcasts. Interesting to see someone made it work actually
Olya Zabalkanska
@sven_radavics @valerii_androshchuk how ever even ads in podcasts show pretty good results in a brand search
Selin Cakir
We are trying to create high quality content but this will take the long-term to get results. Unfortunately, paid marketing (Google Search Ads) is the top acquisition channel for now
Olya Zabalkanska
@selincakir Paid ads can provide you with quick results and are really good for testing. But working on SEO and content distribution like a long terms channel is smart as you'll decrease your CAC
Stefani Sparysheva
Valuable content is KING
Jakub Piskor
Community marketing
Olya Zabalkanska
@jakub_piskor good one but not so easy to create
Thomas Lo
influencers for conversion, testing more
Olya Zabalkanska
@thomas_lo1 do you work with micro influencers?
Boris Misikov
The one that works well for us: ASO - organic users that download our apps from Appstore. It's a vast and primarily accessible source of users that you can increase by a/b testing visuals and marketing materials. Of course, it depends on the segment you are working on, but still, if you have a b2c saas, and there is a market (people are already searching for the product or service you plan to develop), I think to create an AppStore app is an excellent way to gain cheap traffic that you can utilize
Olya Zabalkanska
@misikov_boris I think AppStore has its own marketing approaches and you should consider their search algorithm to get traffic
Vitaliy K
Each product has its own channel, but it is best to create a very high-quality product that your target audience will like. Then they themselves will tell others about your product.
Olya Zabalkanska
@vkhoroshkov it always sounds easy, just create a great product. There are lots of niche products or products that you need to educate audience or create a market
Vitaliy K
@olya_zabalkanskaya Yes, you are absolutely right and I see that you have experience in promoting SaaS products. My question is - how long did it take you to go from 5K to 100K? Thanks for your reply
Daniel Engels
outbound cold calls
Olya Zabalkanska
@daniel_engels This is a hard one :) I guess you should have high average transaction value as it seems to be expansive
Sveta Bay
Product Hunt! 11K visitors 🤯
Olya Zabalkanska
@basv wow!!!
Yash
YouTube search for one of the personal Products. Waiting for the algo to trigger suggested :)
Devaraj
It's all based on the product/services and the target audience.
GamerSeo
SEO, social media profiles and paid advertising and results are always satisfactory.
Bernard Badó
It's Google Ads and I'm more than proud of it
Scott Chen
it's Social media
Abdullah Alka Kandilli
Social media and cold email