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What is the best way to build a community around your product?
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Donna Wood
Building a community around a product often involves engaging with users on platforms like Discord or Reddit, offering value through content or insights, and maintaining a genuine, transparent relationship.
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@elijah_harris Building an incredible community around your product is like planting seeds of connection that grow into a beautiful garden of shared experiences and enthusiasm! 🌱
Yeah?
@akanksha_hunts yes! That’s the whole reason behind my company name “saleseed”. Every sale starts from the foundation and will grow as it is nurtured.
I will give the most generic answer possible, but assertive. Test it out and find what works for you.
Sharing value in your interactions with your peers will create feedback loops that you can utilize to jumpstart your marketing, find a distribution channel for your launch or get feedback on your latest blog post. Showing up when needed is the best quality you can show when building a community.
One thing that worked pretty well for Peerlist is keeping a very close feedback loop with our users.
We have a community called Superpeers where we have onboarded all the users who share some valuable feedback. We give them early access to features and this has helped us tremendously
Build a sub-community within an already thriving one. Meet your target audience in the community where they already live.
Understand what your audience is interested in. Perhaps they are interested in something other than reading specifically about your product, but things related to it are exciting. So the main thing is to understand the scope of interests of your audience.
Building a thriving community around your product requires a thoughtful approach.
Firstly, engage authentically with your early users. Respond promptly to their feedback, questions, and concerns. Actively listen and implement changes based on their suggestions.
Secondly, create spaces for interaction. A dedicated forum, social media groups, or even live events can foster connections among users. Encourage sharing of experiences, tips, and success stories.
Thirdly, recognize and reward contributions.
Lastly, maintain consistency. Regular updates, informative content, and exciting announcements keep the community engaged and excited
@zain_alam2 totally agree, especially the piece about engaging with your early users. their feedback will be key to your growth!
The best way to build a community around your product is by creating valuable and relevant content that addresses the needs of your target audience.
Utilize social media platforms, forums, and online groups that are popular within your industry like PH, FB, Discord GitHub or others to engage with potential users. Consistent interaction, active listening, and providing solutions to their problems will help foster a loyal and engaged community around your product.
Here's a strategy that can help:
- Identify Your Target Audience
- Offer Value
- Engage Actively
- Empower Your Members by highlighting user-generated content and success stories.
- Feedback Loop
- Showcase Community Members
- Be consistent
What do you think?
Building a community around your product? Just keep engaging with users, provide real value, and stay transparent.
Join communities (discord, slack etc) or groups (reddit)sharing common interests with your product and interact with them.
Cater to their needs and register their pains and fears.
At the right time, introduce them to your group and offer incentives as well (free trials, first look at new features, free tutorials, discounts, threads offering advice on popular subjects etc)
This requires organic growth and therefore time but it offers a chance to gain supporters and believers, not just one off subscribers who will never actually try the product.
@apollon440 My issue with reddit is I don't know how to properly navigate it without breaking subreddit rules. Most subreddits remove your post or will ban you if you self-promote. How do you go around that?
@james_sukosd There are so many subreddits in each field that can reasonably overwhelm you. Research is key here. The more time you invest in finding the correct subreddit (some do not allow promotions for instance like you said, whereas others require you to contact moderator before posting), the more targeted and focused your approach will be.
If you can not find a subreddit matching the exact market you are looking for and you wish to expand your options, try similar reddits that attract like minded individuals.
For instance r/productivity can have similarities with:
r/mindmapping
r/Notetaking
r/KnowledgeGraphs
Another example is the famous r/dataisbeatiful group (20 million members) which is closely correlated with the following:
r/Visualization: https://www.reddit.com/r/Visuali...
r/KnowledgeManagement: https://www.reddit.com/r/Knowled...
r/SemanticWeb: https://www.reddit.com/r/Semanti...
r/DataScience: https://www.reddit.com/r/datasci...
r/MachineLearning: https://www.reddit.com/r/Machine...
An so on. There are many intersections in Reddit. Do try to pinpoint the exact reddit themed group for your product. That's just my two cents
Offer exclusive perks, early access, or special discounts to your community members. Providing unique benefits not only rewards their loyalty but also incentivizes others to join and participate.
People unite around an idea, a person or a place. Depending on the product, you can think about what can unite your audience and make a community out of it.
We wrote a twitter thread few days back on why a brand/product will need a community. I'm sharing some pointers from the thread on the best ways to build a community:
1) Connect, build trust, and form genuine relationships with your customers/users
2) Provide a space for them to share their feedback, voice their opinions, and actively shape the product experience.
3) Build a one-stop hub where customers can seek assistance, get their burning questions answered, and learn from each other.
4) Involve them in co-creation, tap into collective wisdom, and fuel innovation.
Full twitter thread here: https://twitter.com/wyloapp/stat...
Building a thriving community around your product it more to do with interactions which is more synchronous in nature. This shared intention leads to shared sense of purpose across the group.
1) Sharing valuable content - the content should be relevant and helpful.
2) Building relationships - rather than just sharing something valuable, go the extra mile. talk with your audience. make them root for you and become a part of your community.
3) Social media is noisy. Give your new community an exclusive space to hang out. This could be on any messaging platforms like Slack, Discord, etc or any full-scale community platforms like Circle, Wylo, etc.
Hope this helps!