What are the best ways to promote SaaS products?

I would say that an integrated approach is needed. This includes SEO, LinkedIn, Twitter, PH.

Video marketing 🎥

Find a community on Reddit or Discord & provide value, become their go-to source to learn new stuff & then offer them your product. IMO

Promoting SaaS products requires inventive strategies to stand out. At Logomakerr.ai, we've excelled by forging partnerships with design influencers to create logos for meaningful causes, introducing an immersive augmented reality feature called "LogoCraft" for users to visualize their designs in real-world contexts, and innovating with the "LogoBot" challenge – a gamified way to spark logo creation enthusiasm. These imaginative strategies have distinguished us and captivated users on a profound level. Logomakerr.ai is a dynamic online platform that empowers users to design professional logos tailored to their unique vision and brand identity effortlessly.

I feel like social sharing also works pretty well

There are multiple ways to promote your product but you will need to experiment with different channels and find out which works for you the best 1. Paid ADs (Google ads or FB Ads) 2. Social media marketing (Twitter, Linkedin, Facebook) 3. Video promotions (Youtube, Instagram) 4. Forums marketing 5. Guest posting 6 Post blogs on medium and start a blog 7. Forum posting 8. Join FB groups and start promoting in groups 9. Join the saas marketplace like Appsumo etc 10. SEO

Utilize content marketing Spend time on your site's SEO Invest in paid searches or PPC Undertake intelligent referral marketing Generate industry exposure

I remember a quote when I was starting back in marketing it says. “People don’t want shovels. They want holes. So teach them how to make holes and present your shovel as a way to do it” So what’s the takeaway here? The best way to promote your SaaS products is by showing up on keywords that your customers type when they have a problem. By ranking on top of these keywords and providing a solution to their problem. Your potential customers will start to trust you and then buy from you.

Google Ads

Great question! Promoting SaaS products effectively requires a multi-faceted approach. Consider leveraging social media and content marketing to reach your target audience organically. Collaborate with influencers or industry experts to gain credibility. Don't forget to offer free trials and gather user feedback for testimonials. Additionally, explore partnerships and co-marketing opportunities within your niche. If you'd like more personalized advice or assistance when you're ready to launch, feel free to connect with me on Product Hunt. I'd be thrilled to support you on your journey!

It depend a lot of on the SaaS; - Do you target SMB or enterprise clients? - Do you have establish competitor? - Do you target specific geography?