Heleana Grace

I would love to know what you people are working on. Maybe I will find some excellent and exciting tools, SaaS, extensions, or productivity tools that I can share with my audience.

Hey, product hunters! I shared my journey of building Videodeck on IndieHackers 2 months ago and people loved it. So I'm giving it one more go here now that we are at lucky 13k MRR. I'm Heleana and I've been building Videodeck for the past four months https://videodeck.co/ Videodeck is a productized service that helps companies kickstart video production. We own the entire production process from sourcing talent to recording the videos, editing, and creating graphics. And we do it at a competitive price. We launched it three months ago on ProductHunt and BetaList. Other than those two launches we haven't done any other marketing efforts yet. We've spent $0 on marketing and we are currently at 8k MRR and growing. Almost all our leads came from the Product Hunt campaign which is surprising since it only had about 150 upvotes. We quickly understood that we've entered a pretty underserved market where our biggest competitors were in-house production teams and high-end video production agencies. Here's how we do it: 1. Productized service This lets us set clear production processes that allow us to produce videos at scale. 2. A pricing model that encourages volume Once a client is onboarded (we have visual assets, tone of voice, and set design) our clear production processes enable us to produce videos at scale. That means that we want to prioritize customers that want to produce multiple videos. We control this from the pricing. You can buy just one video for $1500 or you can order 10 of them for $750 each. On top of getting 50% off for each video, we also offer free thumbnails, shorts, and branded props. 3. Underpromise and overdeliver By overdelivering on what we promise we are turning a lot of our customers into promoters. "We can't believe this service exists at this price point", "I've been happier with Videodeck than I have been with any video agency I've worked with. No kidding." is what we often hear from our clients. 4. Using our network The leads that didn't come from ProductHunt came from our own network. Your network is where you will probably find your first user for the service/saas you are working on. Use it. I'd love to hear your thoughts on the productized model and your brutal feedback on what we've built so far.

Is offering something for free a powerful enough incentive for someone to try your service? There are tons of companies that I would love to work with, and I've been thinking about offering to create one video for them for free. But at the same time, these companies are very well funded, so I'm not sure if pricing matters all that much to them. Just a bit of context, I run a video agency. www.videodeck.co Let me know what you think.