Remember that time you spent weeks, maybe even months, perfecting a software feature?
Pouring blood, sweat, and tears into it, only to watch it go unnoticed?
I’ve been there.
↳ We obsess over the tech.
↳ We go deep into coding and debugging.
↳ We lose sight of our audience.
See from their eyes.
Here's what they look for:
↳ What problem does it solve?
↳ How does it make their day easier?
↳ Is it intuitive to use?
The best feature isn’t the most complex. It's the one that seamlessly integrates into their workflow, making their tasks effortless.
Here’s a simple exercise:
↳ List the top 3 features of your software.
↳ Describe its benefit in ONE line.
↳ Now, ask 3 non-tech friends if it’s clear. Adjust accordingly.
Because in software, simplicity isn’t about being less. It's about offering more in a way that feels like less. And that, my friends, is the magic.
What's the #1 feature in your software you wish everyone knew about? Share in the comments!
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