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Performance marketers: What are the top 3 metrics you follow? (TikTok, Meta, Snap)
We're thinking about bringing creative performance to our platform.
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Ozan Usam
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As a performance marketer focusing on TikTok, Meta, and Snap, the top three metrics I prioritize are the Click-Through Rate (CTR) to evaluate user engagement with the content, the Return on Advertising Spend (ROAS) to measure the effectiveness of the advertising budget, and the Customer Acquisition Cost (CAC) to gauge the efficiency of converting ad views into actual customers.
@becky_anders56 Thanks Rebecca! How about Spend? We were considering Spend, CTR and CPM, as CAC & ROAS are affected by attribution windows & conversion setup. What do you think?