13 social marketing tips you should consider adding to your strategy
Get straight to the point!
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1. Start remarketing on Social.
2. Use your best-converting ad copy in your social campaigns.
3. Narrow your targeting to boost engagement and reduce costs.
4. Layer your targeting options.
5. Don't be too granular with social audiences.
6. Monitor ad performance closely to keep campaigns fresh.
7. Use in-market segments to leverage strong commercial intent.
8. Use Twitter to test out content ideas.
9. Structure social campaigns around your business objectives.
10. Build communities around actionable hashtags.
11. Provide a seamless cohesive visual experience.
12. Leverage the power of "live events".
13. Bypass "leaky" landing pages altogether.
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