Nurturing leads with human centered relationships - Improving customer experience through personalization

In the rush to create a product and get it to market and the mad dash to become the next big thing, businesses tend to devalue the importance of human involvement in a sales equation, even when they’re our customers. This e-book is authored by Nichole Elizabeth DeMeré, the SaaS polymath—consultant, moderator at Product Hunt, GrowthHackers.com, and SaaS.Community. In this e-book, Nichole shares hands on tips on personalizing content, email, live chat, and social media to improve customer experience. You’ll also learn: 1. the real value of the human-centric approach 2. how to ‘humanize’ lead nurturing with empathy 3. ways to establish long-term customer relationships

Lots of valuable info in here. Thanks for sharing, @nikkielizdemere

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