Buyerstage: Smart Links & Content Pods — Distribute and track engagement of your demand-gen assets

Kevin William David

•

15h ago

You've shared a great content piece. But it'd be clueless if you can't track your audience’s engagement. With Buyerstage's Smart Links & Content Pods, turn your ordinary collaterals into smart trackable assets and identify which content impacts your pipeline.

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Vijayanand Kailash

Maker

📌

"We Have No Idea What Happens After We Hit 'Send'." 😬 A few months ago, we had a conversation with a demand gen leader at a fast-growing SaaS company. She was feeling stuck. "We put a ton of effort into creating white papers, eBooks, case studies... distributing them through emails, landing pages, and ads. But after we hit 'send,' we have no idea what happens next." We asked, "Don’t you track how people engage with your content?" "We do, but it’s very limited. We can see if someone downloaded something or opened an email. But that’s it. Did they actually read it? Did they pass it to someone else? Which piece of content really got them interested? We’re just guessing." And it wasn’t just her. Marketers everywhere were facing the same challenge: 🚧 Content is everywhere. It's scattered across CRMs, CMSs, Google Drive—making it hard to manage and share effectively. 📉 Engagement is a mystery. We can track opens and downloads, but those don’t tell us much about real interest. 🔗 Sharing is limited. Want to send multiple pieces of content in one link? Not without a headache. That’s when it hit us. ✔️✔️ For top-of-funnel, marketers typically distribute white papers and research reports via email campaigns. These assets are designed to create awareness and spark interest. ✔️✔️ For middle-of-funnel, you’ll often gate more detailed content—like eBooks and case studies—on landing pages, as prospects are seeking to explore solutions and evaluate options. ✔️✔️ For bottom-of-funnel, competitor comparison documents and customer testimonials are shared through a personalized link once someone submits a demo request, driving them closer to conversion and closing the deal. But here’s the problem: Without proper tracking, you have no insight into what’s truly working at each stage—and no way to optimize your content strategy based on real-time engagement. Sales teams can’t prioritize high-intent leads, and marketing efforts end up lacking clear direction. The Aha Moment 💡 What if there was a simpler, smarter way for demand gen teams to distribute content, track engagement at every stage of the funnel, and turn that data into actionable insights for both marketing and sales? So, we've built a solution for marketing. 🚀 Buyerstage: Smart Links & Content Pods 🔹 Smart Links – Share multiple pieces of content in a single, trackable link. ✅ Gated or ungated, perfect for email campaigns. ✅ Track who opened, what they engaged with, and how long they stayed. ✅ Not just for marketers—SDRs/BDRs can also use Smart Links to share sales content directly with prospects. 🔹 Content Pods – A personalized, dynamic content hub for each prospect. ✅ Automatically create a custom experience for every visitor. ✅ Perfect for follow-up with MQLs—for example, sending a personalized pod to someone who submitted a demo request. ✅ Integrates with CRM & deal rooms for seamless sales follow-up. If you’re tired of sending content out and not knowing what happens next, we’ve got you covered. Let’s change the way you engage with your leads. 🚀 We’re here today because the Product Hunt community has shaped so many successful products, and we want Buyerstage to be one of them. This is your invitation to join us on our journey! Sign up, explore the platform, and share your feedback. We offer a 14-day free trial, and if you sign up this month (February 2025), you’ll get 70% off your first subscription year!