I purchased Ignition mid 2022, initially seeing it as another project management tool. After exploring the software further I find that it is more based around launching of products and services and with that distinction comes some key differences to your standard Asana or Monday offerings. The best part about ignition for me is that it generates the key questions and considerations around product launches that you might not necessarily think of or even know if you are new to the process. My 1 to 1 with Derek the founder was extremely beneficial as he was able to produce for me a quick example of the speed in which you can create a launch plan with the use of the Autopilot feature.
I have monitored its growth since I purchased it last year and continue to be impressed by Derek's commitment to growing Ignition and supporting the community.