GoSquared

Hi Hunters! It's been a little while since we last did a Product Hunt launch, and it feels great to be back, with Playbooks. Today we're talking about Playbooks as part of our Engage product — it's sophisticated marketing automation that you can set up in minutes. When you last sent an email campaign — whether it was a newsletter, a feature announcement, or a new automated user onboarding campaign, I bet you spent a great deal of time on it... This is what we kept hearing from our customers: 🥶 They are incredibly anxious about hitting send on a big campaign. 🤔 They spend a long time getting the segmentation right to make sure they send to the right people (and not spam the wrong ones). 👨‍👩‍👧‍👦 They often have to rope in 2-3 other people to get a campaign created, including copywriters and a designer and sometimes a data person. While we can't solve all of these problems 100%, our goal is to make it dramatically easier for teams to go from zero to sent with sophisticated marketing automation. Playbooks takes a lot of the pain out of the process of sending a new campaign: 🥅 Start with your goal (a good place to start, always!) 💡 Suggested ideas for your subject line based on the goal. 🔎 Suggested audience segmentation based on data in your account. ⌚️ Suggested timings for drip sequences so you reach the recipient at the ideal time. 🎨 Plain-text, HTML, and in-app message template suggestions for a beautiful, professional looking message. If you’re not yet on board, you can grab a free trial of GoSquared right now. We’d love to hear what you think, and if you have ideas for how we can make Playbooks better, drop us a comment! Thank you, Product Hunt, for your continued love and support. James

Congratulations on the launch, @jamesjgill and team! Been very inspiring to see your thoughtful approach to building. :))

@jamesjgill and team this is a banger of a launch and just in perfect timing!! We just started rethinking our customer success strategy and we’ll need all of these resources to be nimble about our comms and engagement with customers. Kudos!