""If you have to give a dog a pill, wrap it in a meatball!" Sam is a master when it comes to making products seamless to begin using. Join us as he shares his product onboarding tips and tricks as well as his journey to entrepreneurship. Topics covered: -How one product teardown (Basecamp) catapulted him into the spotlight - www.useronboard.com/how-basecamp... -The importance of user onboarding in product design -Defining product objectives before the design process begins -The gold standard in user onboarding, Slack and Duolingo -Giving users quick wins to keep them engaged and wanting more "When in doubt, simplify" Sam can be contacted via useronboard.com"