Floating Cloud — A magnetically levitating ambient lamp.

@ems_hodge +1. A cheeky PH discount of $4,000 would nearly seal the deal for me.

@richard_clarkson hey Richard! This product is so beautiful 😘 I think I would stare at all day if I owned one. The general feedback so far is generally that it's a wonderful and lovely item, but pretty expensive. Will you be running any promotions or discounts for select groups, or is this a fixed price? Also, what's the cloud made from?

@richard_clarkson Really beautiful product, but unfortunately two years may be too long for our fast-paced world. There are just too many inexpensive floating lamps now, even levitating plants, if you check on Google. Obviously they can't be compared, but they do diminish the uniqueness factor.

@konrad_lv Hi Konrad, thanks for the feedback. We released a prototype video earlier in feb which did really well, resulting in large interest. We have already sold a few units since releasing this yesterday :) This is a collaboration we did with a company to bring out a different version of our lamp - we have been making and selling clouds for just over 3 years now.

@ems_hodge Thanks so much! We are well aware that that would be the general feedback - our studio focusses on small runs of high end products. The electromagnetic base in this cloud costs us close to 2K just for the base, so you can see how the price would add up pretty quickly. At this stage we are just doing a limited run of the clouds so will not be offering any promotions - the margins on it aren't really high enough for us to have any wiggle room :) It's a hypo allergenic fibre which has been sprayed with a setting agent.

@richard_clarkson thanks for the detail Richard. It's a lovely lovely thing. Wish electromagnetic bases cost less! One day 🙏

@ninjinka Exactly my point: if you have pets, kids or you are just clumsy - this $4.5k investment will not survive an even couple of days...

@andrewfturnerjr I highly doubt the majority of PH users are the targeted audience for this product. With that being said, I'm closing the damn tab.

@lukemhamilton If you use the code "HELLO" that will give you a small discount! :)

@richard_clarkson Thank you! Love your work. It's beautiful :)

@rage_rave By the time we take into account the huge cost of materials, design and labour, that's what the price comes to, which only results in a very small profit margin even at that price :)

@rob_bajor Hi Rob! We do all of our sourcing ourselves - at this stage we do not want to scale up, we are happy with the 'made in house' nature of our products. The main interest we have had on this product (and the majority of our products) is for personal, in-home use. :)