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Vero Newsletters — Faster email marketing with direct SQL access to your data
The first "baseless" email marketing tool. Unlike other marketing platforms that sync data Newsletters sits directly on top of your data warehouse, enabling you to query your user data in-place and send newsletters using the query results.
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Manoj Ranaweera
All the best @chexton. Want to find an opportunity to play with this for https://skilledup.life. Ideal if you had a Wordpress Plugin.
Could this also handle transaction emails?
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@manojranaweera At the moment we're only focusing on the Newsletters use case: a nice, narrow value proposition we can really nail whilst we build out the data side. Assuming customers love this approach as much as we do then looking at automation is a logical next step for sure.
We are working on a MySQL integration (not far away now) that might be a good approach for MySQL setups?
Hey Product Hunt,
We built Vero Newsletters because we think the best place for your customer data to live is in a database you control: your marketing software should simply read from *your* database rather than syncing and copying your user data across to *the vendor's* database.
Every marketing technology product out there today tries to be both your "customer data platform" AND your marketing software.
Vero Newsletters is fundamentally different: we don’t *want* to store your data! It’s what we're calling a “baseless” marketing platform and, in the future, we think it’ll be the norm.
**How does it work?**
🔌 Signup and plug Vero into a database like PostgreSQL, Snowflake, Airtable or GSheets.
🔍 Query your user data *inside* the database — no syncing — to build an audience.
💌 Create a great looking email and send it.
**What are the benefits? Why is this awesome? **
🚄 Get going fast. Instant access to all of the user data you’ve already got, wherever it lives.
💰Way cheaper. We only charge “for messages sent”, not “users stored” — because we don’t store your data, we don’t have to charge you for it.
🕵️♀️ Data privacy. Your user data is copied to less places.
**What are the main features?**
A bunch of features we think are worth mentioning:
• Query data directly in your data platforms (select a Google Sheet, write SQL against a SQL database, etc.)
• Drag-and-drop builder designed from the ground up on top of MJML.
• Send via our email domains or plug in Mailgun, Mailjet, Sendgrid and more.
• Bounce management.
• Vero Newsletters remembers recipient unsubscribes between sends.
• Built in send/delivery/open/click reporting.
• Schedule your newsletters.
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We're stoked to be officially launching Vero Newsletters here today. We’d love your feedback on our direction and the product itself.
We’ll be here all day answering questions about the product, the direction or anything to do with customer messaging in general.
Thanks for having us!
This is brilliant! I use a gmail based newsletter crm, but Vero is so much more powerful. And I don't need to send my data anywhere. Pricing is pretty reasonable as well.
@nishith_shah Thanks Nishith, and congratulations on your launch today! We really think this is the future of digital marketing.
Thanks @stenpittet! Really appreciate the kind words + you being a customer. Look forward to hearing your thoughts when you crack open the new product (in time)!
Vero is awesome. I switched to them last year after getting sick of Mailchimp's interface and complexity.
This update and the smaller changes you've been shipping recently look great. Congrats on the launch @chexton and team!
@9rantys Thanks Grant, looking forward to lots more updates over the coming few months! Appreciate all the advice on the launch too!
We dropped Hubspot marketing to use this instead. I'm excited to stop wrangling data back and forth between systems.
This is an extremely disruptive idea. Any data store can now be your source of truth, and there's an email layer on top of it.
Reminds me of Headless CMS trend, but for email.
Thanks @lukethomas14 for the support here and for the years of comments and feedback — absolutely fundamental and can't say thanks enough! Looking forward to pushing this thing and hopefully disrupting in a big way :)
@lukethomas14 indeed, I'm bullish on the "Headless BI" trend overall for building data-driven workflows (though I wish I had another name for it).
A really significant step forward for email marketing. Syncing between data sets is nuts; sooner or later it’ll catch you out. This is big.
Thanks @bigyahu for the support — many years in the making. Looking forward to the next few :).
Been following the Vero journey for a long time and this is super exciting to see this get released. Super proud of Chris and the team!
Thanks @mattems — lots learned along the way. We're excited to have put all those learnings into this product :).
Happy to see Vero at Product Hunt. Definitely one of the best UX/UI I've experienced with an email app.
@dragondelis Thanks for the kind words — we definitely take UI/UX seriously and @probablyrory and the team have done a phenomenal job on this new product. We're all very proud of it.
This makes so much sense. To send a simple message to your customers to list shouldn't require you to configure some integrated marketing technology tool into your stack just to send an email.
@kaiforsyth Thanks Kai! Absolutely the sentiment. Appreciate all the insights early in the project :).
We are one of the first users of this Newsletter platform from Vero and it's a freaking gamechanger, even in it's first release! We're building complex Newsletters through a combination of SQL queries then using the data to build fusion calls dynamically and THEN using these json packets to build highly personalised emails in real time with not a single item of attribute data having to live or be maintained on the Newsletter platform itself. Can't wait to see the recurring feature, it will basically allow us to treat email like an extension to our platform/application .. not just a channel to bring people back (which in our case is an inferior UX) - great stuff guys!
Can't say thanks enough @vinaeco for being an early adopter, a champion and providing feedback. Looking forward to delivering a lot more on the platform and seeing you all keep pushing it to its limits!
At Workflowy we've been using sort of a hybrid of vero and the new newsletter product for our email marketing, and we've been very happy so far.
Thanks for the support @jessep + thanks for your feedback on our products as you've used them: it helps us build a better product/business. Really appreciate it :)
I've been using Vero Newsletters for a while now and have to say it's amazing—finally no more inconsistent data or having to upload a list of users for a one-off send based on some randim attributes that are only available in the database. 👏
@danlohrm Thanks Daniel, we love having you as a customer, and we're very happy to hear you're removing roadblocks from your sends. That's one of the key reasons we built Vero Newsletters 🙌
@acowpy Hope all's well at ShopGrok, good to hear from you! Appreciate the support :)
This is a game-changer for complex audience segmentation; so much time gets sunk into keeping multiple systems synced with the same data to define audiences; being able to centralise on a single source of truth for data, and have Newsletters read directly is a big step forward. Go Vero!
@dylan_baskind 100% agree Dylan. We've felt this pain as well as hearing it from our customers. We envision a world where you don't need to involve the engineers because your marketing platform is missing crucial data. Vero Newsletters is the first step towards this goal.
It's great to see products in different verticals working on top of the single source of truth; our databases. I believe in a future where all b2b products can use our database rather than requiring us to send the data to a third-party company. The marketing/CRM, product analytics, finance, fraud detection, ML tools can all be powered by the customer data warehouse and it's probably the most scalable/flexible approach for all the scales from technical single-person to big enterprise companies.
I believe that it's hard to compete with well-established CRM tools such as Hubspot in terms of feature-parity but it seems like great fit for technical single-person companies considering they're usually good early adopters.
Thanks @burak_emre_kabakci for your details comment. We agree with your thesis and we're excited to be pushing toward it.
Definitely we've launched something thing/simple and it's hard to compete with HubSpot, etc. at the outset but hopefully our differentiation appeals to a certain segment of the market and we'll be off-and-away!
Great stuff, Vero is gradually becoming our main email tool at @survicate love it
Thanks @kamilrejent for the kind words and supporting us @survicate! Appreciate it.
@ned_dwyer Thanks Ned! We're really excited about the new direction for Vero and how it will help our customer work more effectively.
@dmolot Thanks David, those are very kind words. We're really proud of what the team has been able to achieve!