HY there i can see your post and i must say Relevance: Sending relevant content to the right audience is key. Tailoring your emails to the interests and preferences of your subscribers can increase engagement and conversions. Permission: It's important to have explicit permission from recipients to send them emails. Unsolicited emails can lead to negative perceptions and unsubscribes. Quality Content: High-quality content that provides value to recipients is more likely to be well-received. This could include informative articles, special offers, personalized recommendations, and more. ADP Workforce Now Segmentation: Segmenting your email list based on demographics, behavior, or interests can help you send more targeted and relevant messages, increasing the likelihood of positive responses. Thanks and regards JamesChildress

I have actually heard really good things about email marketing, but the campaigns need to be really targeted. This is only B2B SaaS that I have anecdotal experience in. Not sure how it would play with other segments. Another good one for B2B SaaS is LinkedIn outreach - from what I have been told.

I think Email marketing is an integral part of any marketing strategy.

In my opinion, LinkedIn cold outreach proves to be more effective. However, it is crucial to explore all possibilities and determine the approach that works best for you.