When is the right time to introduce regional pricing?
Pricing has been one of the trickiest parts of building a SaaS product for me—especially deciding when to introduce regional pricing. Some markets are super price-sensitive, while others don’t mind paying more for the right features. It’s a tough balance—set prices too high, and you lose potential customers; too low, and profitability takes a hit.
I’ve seen companies like Zoho and Chargebee roll out regional pricing early to stay competitive, while Salesforce and Atlassian have mostly stuck to global pricing, with Salesforce offering regional discounts in some cases.
That got me thinking—when does it actually make sense to introduce regional pricing? Should it be based on revenue milestones, number of paying users, or something else?
Would love to hear from those who’ve been through this—did regional pricing help with conversions, or did it add more complexity?
Curious to learn from your experiences!
Replies
Hmm... you're right. I’m struggling with this issue as well. If possible, I think it’s a good idea to clearly define a few target countries and set an appropriate pricing strategy from the very beginning of the product launch.
Or, we could create a product that provides value worth the same price for everyone. 😅😊