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Victor Giurgiu

What retention rate is good for a startup?

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Hello product hunters, Recently I was thinking about the importance of active users when building a strong startup. My current returning users rate is around 25-30% for my product Affistash.com. What about you? I'm curious on what you guys have going on : )

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Joan Mateo Duarte 🚀
Depending on how many weeks are you counting. For 8-week retention over 25/30% is good. Higher than 35/40% you have a gem.
Victor Giurgiu
@joanduarte I think I should be good for now, I am hoping for it to increase with time, since we are still relatively news. Maybe the users didn't have enough time to become familiar with the features.
Murali Gottumukkala
Depending on type of platform, anywhere between 50 to 70%
Victor Giurgiu
@murali_aasaan If we are talking about paid customers, then I definitely agree, but if the startup is running a freemium type product, then I think that it 50 to 70% is a bit high, but definitely achievable
Steven Birchall
For an established freemium SaaS product the 'gold standard' is usually 40% so having 25-30% in the early stages is extremely positive.
Aleksandr V
Launching soon!
Hi Victor, I would say it really depends on the industry a startup is in. Food delivery services would have a different retention rate compared to a startup that sells beds for kids on subscription.
Krystian Álvarez
It depends on many factors but I'd say between 20% to 30%.