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Morgane Granier

What is the most unexpected challenge you’ve faced as a founder?

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Being a founder comes with countless challenges, but some of the toughest ones are often the least expected. Let’s share stories about those surprising obstacles that caught us off guard—whether it’s a team issue, market change, or something totally unexpected.

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Alexander Galitsky
That you have to actually talk to your customers 😭
Morgane Granier
@ag94 hahahaha YES! Saas founders usually think they won't have to 'cause they want it to be selfserve services, but spoiler alert... we have to! 😂 Been there too but I'm actually starting to like talking to my users (Love your comments btw. Second punchline you're throwing under one of my discussions)
Alexander Galitsky
@morgane_glt hopefully soon AI will help us, socially-anxiously-awkward introverts, avoid it 🥰
Kexin Liu
For a bootstrap founder, a limited marketing budget can indeed be a big challenge.
Morgane Granier
@liu_kexin Bootstrapping on a shoestring budget is no joke. Finding creative ways to stretch every dollar can be exhausting but also super rewarding when it pays off!
Robin P.
Probably managing yourself, especially in the early days where it is just you (+ co-founder(s)). Sometimes it's difficult to get going and get in the flow of getting things done. I think there is a lot of focus on how to manage teams, how to raise, growth hacking, ... while not too much on managing yourself. It's a learning curve for sure.
Morgane Granier
@robin_poelmans Completely agree. There's a lot to think about and manage at the same time. Keep your vision alive, nurturing your relationship with your co-founder and ensure you're on the same page, but also get shit done product, marketing and growth-wise. So challenging but so exciting!
Robin P.
@morgane_glt CEO at an early stage company = Chief Everything Officer 😂
Morgane Granier
@robin_poelmans Hahahaha so true 😂 Love it
Ashley Bergeron
Self Doubt. As a first time founder I struggled with realizing my value at first. Learning so many new things and wearing different hats can be exhausting. I fail every single day in one way or another. Now, instead of feeling like an imposter I remind myself that I’m human. There’s things I don’t know how to do, things I don’t like to do, and things I will never be the best at. That’s okay. My best quality is being aware of what I’m capable of and if I can’t get it done I’ll find my clients someone who will .
Morgane Granier
@ashley_bergeron So relatable! Imposter syndrome can sneak up on you, but your self-awareness is such a superpower. Keep reminding yourself that progress over perfection is what really counts!
Noora Mccluskey
Balancing work and life was tougher than I imagined. It took more effort to manage than I expected.
Morgane Granier
@noora_mccluskey I feel you on the work-life balance struggle! It’s easy to let things blend when you’re passionate, but finding that line takes serious effort. Glad you’re tackling it!
Noah Christopher Bennett
For me, the most unexpected challenge was learning how to effectively delegate and let go of control. As a founder, it's tempting to want to be involved in every decision and handle everything yourself. But I quickly learned that's not sustainable and can actually hold your company back from growth. Building a strong team you can trust and empowering them to take ownership was a big mindset shift, but so critical for scaling the business and maintaining my own sanity! 🧘♂
Morgane Granier
@noahchristopherbennett Letting go of control is such a big shift, but you nailed it—trusting your team and letting them take ownership is a game-changer for scaling and keeping your sanity intact!
Oliver James Hawthorne
Totally feel you on that. For me, the constant roller coaster of emotions and self-doubt has been the toughest part of the founder journey by far. It's a daily battle to stay positive, believe in yourself and what you're building, and not let the lows destroy your motivation and energy. Learning to embrace the chaos, take care of yourself, and keep putting one foot in front of the other is a skill that I don't think gets talked about enough. Stay strong! 💪
Morgane Granier
One of the most unexpected challenges I faced as a founder was managing my own energy and mental resilience. Balancing the constant ups and downs, staying motivated, and avoiding burnout proved to be just as critical—and difficult—as tackling any business problem 🥵