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Ghost Kitty

What do you think of Google sunsetting Optimize and pushing paid A/B testing platforms?

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Google recently announced it would be sunsetting Google Optimize and would come back with something similar in GA4. It was later announced that they won't and they now push paid A/B testing platforms with GA integrations instead of offering a free alternative. What do you think of this strategy? Will it affect a lot of small businesses?

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Sherry Xena
I think it will affect some enterprises
Ghost Kitty
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Sandra Djajic
Google's decision to sunset Google Optimize and not provide a free alternative could be a financial burden for small businesses, but the paid A/B testing platforms that Google is promoting may offer more advanced features and integrations that could be valuable for those who are willing to pay for them.
Ghost Kitty
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sharan kumar reddy vallapureddy
Try CustomFit.ai. We can workout on the budgets.